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INDUSTRY
PROFILE |
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| COVERPOINT
April 2008 |
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| Coverpoint
is taking its passionate approach to foodservice to a wider
audience and Group Managing Director Jonathan Doughty is relishing
the challenge. Here, he talks to RLI about 'going global', building
lasting relationships and the importance of cultural immersion
Coverpoint is taking its passionate approach to foodservice
to a wider audience and Group Managing Director Jonathan Doughty
is relishing the challenge. Here, he talks to RLI about 'going
global', building lasting relationships and the importance of
cultural immersion |
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| Commercial
foodservice specialist Coverpoint plays an interesting and increasingly
vital role, helping its clients to plan and deliver the foodservice
components of their projects, be it a shopping centre, retail
destination, cultural venue or a leisure facility. The company
only work in commercial locations and has developed a reputation
for delivering profitable solutions that not only work for the
operator, but also deliver good rental returns and, most importantly,
exceed customer expectations. |
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It
all started 15 years ago, when Group Managing Director Jonathan
Doughty decided to branch out on his own, having seen the
rise and rise of commercial foodservice. The company started
fairly slowly with a team of just three and a short project
list focussed on shopping centre clients only.
“Those early years shaped the business we have today,”
says Doughty. “Early on, our role was all about maximising
the return from foodservice to our clients and working with
operators to get the most out of their businesses.
We focussed
on selling the right product in the right place at the right
price, or ‘RP3’ as we call it. These and other
similar principles have underpinned what we do today.”
Over the years the group has recruited foodservice professionals
to the business from a variety of different commercial sectors,
each bringing a different perspective, but all with a common
passion — food.
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One
of Coverpoint’s longest and most successful projects
has been the Trafford Centre in Manchester, where its involvement
began before construction in 1996 when it was appointed to
masterplan the foodservice component throughout the Centre,
with the focus being on the main restaurant and food court
hub, the Orient. Since opening in 1998, the group has maintained
the quality and performance of the foodservice and is currently
engaged in the design, development and letting of new foodservice
spaces — constantly refreshing the mix and raising standards.
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“We
also helped masterplan the foodservice at Victoria Square in
Belfast,” says Doughty, “which opened in March.
Heathrow Terminal 5 also opened in March;
here we were closely involved in the delivery of the restaurant
and café spaces, working with the BAA design teams and
the restaurant operators to deliver some exceptional spaces.”
Coverpoint now operates in 26 countries, with over 40 per cent
of its work based outside the UK, and is a market leader in
the Spanish and Portuguese markets.
For the full article
please see the RLI APRIL 2008 issue
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| INDUSTRY
PROFILE ARCHIVE |
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The
EPM Group- Jan 08
Vizona-
June 08
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Paramount
Publications Ltd Suite 15, Hardmans Business Centre, New
Hall Hey Road, Rawtenstall BB4 6HH UK
Tel: +44 (0) 1706 212200 Fax: +44 (0) 1706 211782 Email:
info@rli.uk.com
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