DESIGN PROFILE

KINNERSLEY KENT
February 2008

FThe London-based firm delivers creative and commercial interior and graphic design services for large-scale retail and leisure developments and independent operators in the UK, Europe, the Middle East and Asia. The agency’s work spans masterplanning, interiors, corporate identity and packaging design to naming and brand architecture, and specialist materials advice.

“Aesthetics are not enough to win awards in retail and leisure,” says Glenn Kinnersley, one of the firm’s founders. “You have to deliver tangible results: increased consumer spend, higher footfall figures, exceptional brand awareness. We do this by understanding the commercial benefits that creative design should bring.
“Take House of Fraser, Kinnersley Kent has worked extensively across its
portfolio of stores, including the recent redesign of the flagship store on
London’s Oxford Street.”

John King, Chief Executive of House of Fraser, explains: “This is one of five stores that Kinnersley Kent is currently working on, including refurbishing the iconic Frasers store in Glasgow, new builds in High Wycombe and Bristol, alongside the flagship anchor store in the prestigious White City development in London. The scope of the projects means Kinnersley Kent work across all departments and food concepts, such as Café Zest, which has captivated our stores’ customers with superb food served in a relaxed interior environment.”
Paul McElroy, the partner at Kinnersley Kent responsible for House of Fraser, takes up the story: “We are driving House of Fraser’s vision of becoming the UK and Ireland’s number one premium department store. It is an exciting period of significant change and investment in all aspects of their business. Working in partnership with the Executive Team, we aim to provide the very best retail experience in every location, by listening and reacting to local needs, and delivering inspirational environments with real theatre.
“The completion of the 200,000sq ft store in Belfast’s Victoria Square is indicative. Everything about it, from the curved façade and new concepts for women’s,
men’s and home, through to a champagne bar and chic out-of-hours restaurant, ensures it brings excitement to the city’s vibrant retail scene.”

For the full article please see the RLI February 2008 issue
DESIGN PROFILE ARCHIVE

Benoy - October 08
Benoy - June 08
Kinnersley Kent Design - Feb 08
Concept I - Dec 07
   
 
 
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