Gerry Weber fashion brand prides itself on fashionable cuts and materials, high-quality workmanship and attention to detail. The company operates a number of collections including the Gerry Weber core brand, Gerry Weber Edition, G.W., Taifun and Samoon by Gerry Weber
The Gerry Weber core brand offers high-quality coordinates collections for the modern woman aged 35 and above, caters to women’s fashion needs and evolves with them. Fashionable cuts and materials, high-quality workmanship, attention to detail and well-matched colours are the hallmarks of the Gerry Weber collection.
Gerry Weber Edition is a single-item collection, which consists of knitwear, shirts, blouses, trousers, skirts and outdoor jackets allowing customers to buy wardrobe essentials and single items.
The price-conscious G.W. label provides fashionable items at short intervals. Coordinated colours offer unlimited styling possibilities.
Taifun has a good feel for trends and fashion themes and is targeted at the younger modern woman. Selected materials, young cuts and special details give each item – from the latest business look to trendy casual wear – its unique character.
Samoon by Gerry Weber stands for self-confident fashion in plus sizes up to 54. The coordinate collections are characterised by interesting cuts, high quality and excellent fits and marry femininity and sports style with classic elements for virtually unlimited combinations. Monique Fischer, Vice President International Sales, talks about the scale of the successful business.
“Currently we have more than 430 Houses Of Gerry Weber – of which about 240 are run by franchise partners – and over 2000 shop-in-shops worldwide.
“Our key markets besides Germany are Austria, Benelux, UK/Ireland, Scandinavia, Eastern Europe, the Middle East, Spain, Italy, France."
Thomas Kronefeld, Senior Vice President Retail, added: “We are planning to open new company-managed Houses Of Gerry Weber in Switzerland and Poland within this fiscal year, in 2012/13 we want to expand further in the Czech Republic, Slovakia, France and Scandinavia.”
The brand also operates very successful concessions with international partners like El Corte Inglés, Stockmann, De Bijenkorff, Holding Center, John Lewis, Sincere Department Store Hong Kong and Metro Department Store Jakarta.
In 2010 the company held a big store opening for their largest flagship store in Düsseldorf, Germany, which has a sales area of about 900 sqm.
“Besides Düsseldorf, Germany we operate very successful flagship stores in Berlin, Hamburg, Vienna, Palma de Majorca Porto Pi Shopping Centre, London Westfield Shopping Centre, Toronto, Dubai and Antwerpen,” said Fischer.
Kronefeld added: “Our flagship stores are based at strategically important locations, and have a sales area of about 500 sqm over several floors, offering in any case our fashion and lifestyle brands Gerry Weber and Taifun. Several of our flagship stores also provide Gerry Weber Edition, G.W. and Samoon by Gerry Weber, depending on the location and market situation.
“This fiscal year we will open two new flagship stores with our innovative shop concept in Cologne and Stuttgart with a more than 600 sqm sales area in Cologne and about 450 sqm in Stuttgart - both in A1 locations being among Germany’s most popular shopping streets.”
Internationally the brand recently opened new Houses Of Gerry Weber in Rome, Naples, Moscow and St. Petersburg. He said: “We increasingly see ourselves as a global player and will expand our international activities significantly.”
For the full article, please see the June 2011 issue.
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