Bearing the signature style of the iconic Giorgio Armani himself, and offering a luxury experience quite unlike anything else, Armani Hotel Dubai, the first hotel in the Armani Hotels & Resort’s portfolio opened in Dubai this year, with a second opening planned for Milan in 2011. RLI talks to CEO Marc Dardenne about his plans for global growth.
To stay at an Armani Hotel is to experience something of Giorgio Armani’s personality, and to gain a privileged insight into his take on beauty, drama and life’s visual pleasures; Armani Hotels & Resorts offers guests the same warm welcome that Giorgio Armani would extend to his own family and friends.
The Armani Hotels & Resorts brand reflects the style, spirit and philosophy of Armani, it is the realisation of a long-held dream: to bring his sophisticated style to life in the most complete way, appealing to all the senses: look, touch and taste. Each guest room and residence bears his hallmark quality finish, achieving an original blend of the strikingly modern and the classically graceful.
Armani Hotel Dubai, the first hotel to open under the collaboration between Giorgio Armani SpA and Emaar Properties PJSC, was officially launched in April 2010.
Exclusively housed in the distinctive Burj Khalifa, the world’s tallest building, the Armani Hotel Dubai is the first of a series of hotels, resorts and residences to be opened around the globe and will be followed by the launch of the Armani Hotel Milano. Other properties underway include the first Armani Resort, planned for Marrakech, and the first Armani Residences Villas, for Marassi in Egypt. Further Armani hotels, resorts and residences will open subsequently in key international destinations, such as New York, Paris, Tokyo, Shanghai and London.
“Our goal is to develop a global footprint for Armani Hotels & Resorts,” explains Marc Dardenne, CEO of Armani Hotels & Resorts. “We are targeting a very high-end clientele and when you look at this kind of hotel they can only really be located in the world’s key cities. These first two cities were the logical choice for us; The Burj Khalifa is in many ways the perfect location for us and of course Milan is the capital of fashion.
“I am extremely confident and believe that we will do well there,” he continues. “The city already boasts a number of very nice hotels but Armani is an iconic brand on a global scale, and especially so in Milan.”
Working in close partnership, Armani Hotels bring together two global competencies: the project management capabilities of Emaar Properties and the superior aesthetics defined by Giorgio Armani.
For the full article, please see the November 2010 issue.
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