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| THE HILTON FAMILY OF
HOTELS |
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The luxury brands of the Hilton Family of Hotels currently include
the Waldorf Astoria, the Waldorf Astoria Collection and Conrad
Hotels & Resorts. The group currently operates 17 hotels
under the Conrad Hotels & Resorts brand, eight under the
Waldorf Astoria Collection brand and one Waldorf Astoria named
hotel, with many more in the pipeline. These brands have a global
spread, with presence in Asia Pacific, including Australia,
Hong Kong, Japan, China and Singapore; in Europe, in countries
such as Turkey, Belgium and Ireland; the Middle East, in Saudi
Arabia and Egypt, and in the Americas, from New York and Miami
in North America to Punta Del Este in South America. |
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Each of our
luxury brands has a distinct personality, the Waldorf Astoria
is the ultimate prestige brand, embodying the core values which
the Waldorf Astoria name and the Waldorf Astoria New York hotel
evoke: timeless, cultured, legendary.
The Waldorf Astoria Collection is a distinctive collection of
unique, indigenous hotels with a commitment to providing guests
with opportunities for discovery. It aims to be the brand of
choice for travellers seeking authentic, luxury experiences,
whilst Conrad Hotels & Resorts is a global, modern luxury
brand attracting a discerning, business-skewed clientele; the
brand of choice for business travellers seeking global connectivity
and gracious cultural delivery in a high-tech, high-touch environment. |
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“The
luxury and lifestyle portfolio of the Hilton Family has certainly
grown organically over the years,” says Amar Lalvani,
Global Head of Luxury & Lifestyle Brand Development, “and
has come into its own with the strength of the brands and the
thriving Hilton engine.”
This incorporates global services and facilities with access
to proven best practices, leading technological infrastructure
and a global sales force of one of the most impressive hospitality
companies in the world.
“All our brands are globally recognisable as distinct
luxury brands,” he continues, “renowned for the
highest levels of service, and we will continue to build on
this strength.” |
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| Last year,
the company publicly reaffirmed its commitment to growing and
developing all the luxury brands and has developed an exciting
expansion pipeline globally: Conrad has announced a further
ten hotels and resorts including those in those in Hainan Island,
Dalian, Beijing and Shanghai in China, the Algarve, Koh Samui,
Dubai, Abu Dhabi, Bimini and Bahrain. The Waldorf Astoria brand
is also expecting to launch a host of hotels in the coming years
including the Waldorf Astoria Berlin, the Waldorf Astoria Orlando
Bonnet Creek in Florida, the Waldorf Astoria Shanghai and the
Waldorf Astoria Philadelphia in Pennsylvania. Similarly the
Waldorf Astoria Collection has recently opened the Rome Cavalieri
hotel, the Trianon Palace in Versailles, France, and will shortly
be launching The Bentley in London, among others. The brand
also anticipates the opening of The Palace Jerusalem in Israel. |
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The pipeline
is also set to be bolstered substantially with the planned addition
of selected LXR hotels currently owned by Blackstone.
“We will be complementing the existing brands with the
launch of a new brand that will focus on the ‘lifestyle
space’, explains Lalvani.
“This will be a global brand with global appeal, delivered
with a fresh new voice that disrupts the category.”
For the full article please see the RLI
March 09 issue
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Paramount
Publications Ltd Suite 15, Hardmans Business Centre, New
Hall Hey Road, Rawtenstall BB4 6HH UK
Tel: +44 (0) 1706 212200 Fax: +44 (0) 1706 211782 Email:
info@rli.uk.com
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