GPL RETAIL DEVELOPMENT SOLUTIONS

Drawing upon the extensive industry experience of founder Graham Luck, GPL Retail Development Solutions was founded in 2005 to provide a comprehensive outsource solution for managing retail store expansion.

Luck is a seasoned retail executive with an exceptional background in construction management. He served as a senior executive at Contempo Casuals, Guess and Charlotte Russe and was instrumental in executing their roll-out programs. At Charlotte Russe, Luck helped to generate a return on investment in excess of 80 per cent in the first year. The vision for GPL is primarily based on his in-depth knowledge of the store
expansion process.

The company is currently working with a number of retailers in the US, such as Trina Turk, for whom it has just opened a new store at Fashion Island Mall in Newport Beach, and Harvey’s, with a new store on exclusive Melrose Avenue in Los Angeles. It has also recently completed a superb showroom development for Walker Zanger.

“Meeting with retailers made me aware that many do not have adequate in-house project management. I realised there was a need for the skill sets that I had accumulated,” explains Luck, a member of the International Council of Shopping Centers (ICSC).
In addition to growing its domestic clientele, the strategic initiative of the company right now, says Luck, is to reach out to those UK and European retailers, in fact retailers from anywhere in the world, that are considering an entry into the US.
“It occurred to me that having a Brit on this side of the Atlantic who has opened 600 stores and knows the European culture, might provide foreign retailers something of a comfort level when embarking upon an expansion into the US.”

At GPL, the critical relationship between real estate, legal, design, and construction in the retail roll-out schedule is paramount. By managing these four disciplines essentially as a single process, and becoming involved in the process as early as possible, the company helps its clients develop a high-performance expansion model. GPL improves both the cost and time efficiency with its store development programme.
“We bring the pieces of the puzzle together to provide a clear vision,” says Luck.
“Whilst managing the process, we work diligently and diplomatically with the retailers’ trusted partners.”

“Quite often, the real estate broker’s commission is paid by the landlord,” continues Luck. “I believe this presents a potential conflict; we have increasingly been asked to provide an opinion on the viability of the strategic placement of the store and that the terms of the agreement are appropriate.”

GPL’s deep expertise and experience enables the company to provide seamless support to management and to serve as its liaison with all constituents involved in the store opening process. GPL delivers value by leveraging its experiential insights, key real estate relationships, and extensive network of construction resources.
“In my experience with retail companies, there is often a disconnect between the real estate or property, legal, store design, and construction,” says Luck. “We bring these four disciplines together to achieve a common goal. We recognize there are many property specialists out there that tell you they know about cost-to-build. They don’t. There are many designers that will tell you that they understand the lease exhibits. They don’t. What we do is integrate the entire spectrum of property, legal, store design, and shopfitting functions; we have the experience to bring all of these disciplines together, and save our clients from the overhead cost and stress by offering our services on an outsource basis.”

GPL has a truly impressive range of capabilities that guide each step of the store development and expansion process, including: real estate strategy development; lease review and negotiation; store design oversight; materials, fixtures and custom decorative elements procurement assistance; and construction management.

For the full article please see the RLI June 09 issue
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