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| MAMAS & PAPAS |
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Continuing its highly successful Middle East partnership with
the Al Tayer Group, Mamas & Papas has opened its first
stores in Saudi Arabia, following a number of new store openings
throughout the Gulf region in 2008.
The three new stores, at the Riyadh Gallery Mall, Aliat Al
Madina and Stars Avenue Mall in Jeddah, hold particular significance
for both Mamas & Papas and the Al Tayer Group as not only
are they Mamas & Papa’s first Saudi store openings
but also the first time that Al Tayer has launched any of
its brands in the Saudi market.
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“This
is a huge honour for Mamas & Papas and plays testament to
the success of the brand in the Gulf region,” said co-founder
Luisa Scacchetti.
The Saudi openings coincide with further new stores in Dubai,
at the Dubai Marina Mall and Dubai Mall. |
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In the UK,
Mamas & Papas has also launched three new stores: at Giltbrook
Retail Park in Nottingham, Victoria Square in Belfast and Westfield
London.
Speaking to RLI at the opening of the new Westfield London store,
co-founder David Scacchetti commented: “Historically in
the UK, we have opened in out-of-town locations; what Belfast
and Westfield London have provided us with is the opportunity
to better showcase our products in a town centre environment.”
The openings in Belfast and London have also enabled the brand
to showcase its new store design concept. “Ultimately,
we have created a clear division, with the emphasis on fashion
at ground floor level and hard goods on the upper floor,”
explains Luisa. “In terms of growth, our fashion offer
has proven extremely successful and we see this development
as a great opportunity.”
There is no doubt that Mamas & Papas generates incredible
loyalty amongst its customers, creating a connection that is
difficult to replicate with lesser brands. The company designs
its range with comfort and safety very much in mind, and with
an emphasis on attention to detail.
“We would classify ourselves as a medium to top range
brand,” explains David. “But whether it is medium
or whether it is top, it is still good value for money and
that is the key.” |
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| “Our
furniture is designed from birth to toddler,” continues
Luisa, “but furniture such as our wardrobes and dressers
are so well designed and built that they can serve right through
to the teenage years, and this makes them an important investment.” |
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Luisa remains
very much the brand guardian and, as the company grows and extends
its reach into new territories, she ensures that the company
remains true to its family-oriented ethos and brand values.
“I like to stay right on top of it,” she says, “working
closely with our daughters and son-in-law to maintain that ‘feel’.
Whatever it is that we are doing, we ask ‘how does that
affect our brand?’”
“Sometimes, when people join us they think that this is
a strange company,” David continues, “but they soon
‘get’ it as we instil our values in them; our passion
is infectious and they soon become brand guardians too.”
For the full article please see the RLI
April 09 issue
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Paramount
Publications Ltd Suite 15, Hardmans Business Centre, New
Hall Hey Road, Rawtenstall BB4 6HH UK
Tel: +44 (0) 1706 212200 Fax: +44 (0) 1706 211782 Email:
info@rli.uk.com
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