SV incci, a leading brand in the portfolio of Malaysia-based textile and garment specialist Padini, is the group’s successful toehold in the lucrative but competitive women’s footwear market. There are plans to strengthen its dominant position with improved production lines and increased capacity The Vincci, Vincci+ and Vincci Accessories brands have focused on the fast-changing tastes of female consumers on shoes, bags and accessories.

Little things make a big difference. Attention to detail that powerfully transforms a woman’s total image. Vincci morphs the hottest inspiration straight off the world’s fashion catwalks into up-to-the-minute and stylish accessories; the look is fun and fashionable, the emphasis is affordable.

From head-turning hair accessories to trendsetting footwear, must-have handbags to eye-catching glasses and fashion-clinching belts, Vincci has all the finishing touches for the way today’s women want to look.

To ensure that it provides its customers with a comprehensive offer, the brand has two lines: Vincci+ is an extension of the current Vincci concept – trendy and affordable, it is much trendier and with better finishing. Key items include shoes, jewellery and handbags.
Vincci debuted its sleek, sophisticated ‘big sister’, Vincci+ at Bangsar Village II, flowing the same philosophy that made the brand ubiquitous for every Malaysian woman. Just like Vincci, Vincci+ is also all about being fashionable, trendy and keeping up, if not ahead, of runways. At Vincci+ however, the boundaries are pushed even further. To cater to sophisticated shoes and bags connoisseurs, the pieces here are more avant-garde, delicately balancing bold with wearable.

One might be excused for thinking that Vincci+ costs a small fortune, but its offer is surprisingly affordable, especially given the quality, material and finishing.

Vincci Accessories is everything you ever wished for an accessories closet. It carries one of the most extensive lines of accessories from necklaces, bangles, rings and earrings to belts, sunglasses, watches, shoes and bags, in all the latest styles hot off the runways of fashion capitals around the world. The style philosophy here is ‘personalisation’, to complement and complete your look.

Vincci currently operates 104 stores worldwide: throughout Malaysia, where it has 33 stores, Brunei, Oman, Saudi Arabia, UAE, Cambodia, Indonesia, Philippines, Thailand and Syria, where the company opened its most recent store; two further stores are scheduled to open during 2009.

Vincci’s flagship store must surely be its outlet at the iconic Suria KLCC mall in Malaysia, which consistently produces the brand’s highest turnover.

There are plans for further openings in new territories, as the brand focuses upon increasing awareness of Vincci as a leading regional brand, with stores planned in both Pakistan and Vietnam.

“We are keen to find prime locations and shopping malls in all of the countries that we operate in,” says Vincci Executive Director, CY Cheong. “Our key consideration is always ‘location, location, location’.

“Of course, finding the right partner is crucial; we only work with people who share the same beliefs about growing and developing the brand and who understand the philosophy and concept behind it.”

For the full article please see the RLI July/August 09 issue