MADISONSOHO is a dynamic and energetic marketing and communications agency that covers all aspects of the marketing mix. Eileen Connolly, Managing Director of MADISONSOHO Strategic Retail Marketing, talks about the range of services the company offers.
MADISONSOHO is a full service marketing and communications agency with particular strength in support of the retail, leisure and destination market.
Collectively the senior management team has over 50 years experience in retail, and the shopping centre market in particular, across the UK and Europe.
MADISONSOHO was originally formed in 2008 after a management buyout from the global communications business DG3. In 2010 the retail marketing team from DTZ merged with MADISONSOHO to form the new business as a combined strategic, creative and digital marketing, communications agency.
Eileen Connolly, Managing Director of MADISONSOHO, said: “MADISONSOHO is a relatively new name to our industry, but the individuals within the company have been in the industry for many years and, as a result, we are bringing new skills through some familiar faces to existing and prospective clients.”
The business provides strategic marketing advice which would typically start at the inception of a retail destination. The company would create the brand, implement the brand guidelines, set the marketing strategy, the marketing planning, liaise with management and leasing colleagues, instruct and interpret research and guide the marketing through the construction, pre-launch and launch phases.
Connolly said MADISONSOHO is also retained by property clients for shorter term projects, such as the launch of a shopping centre or in a rebranding role – while continuing to support the property and asset management function for a longer period of time.
Connolly adds: “Involvement can start from the embryonic marketing activity on a prospective scheme through to bringing more mature developments into the 21st century in terms of marketing skills and communication – whether that’s through public relations or event management, or an introduction to digital and social media channels.”
MADISONSOHO also offers a number of services via the digital team including ‘Stardust’, a digital platform where the company develops and hosts shopping centre’s websites.
Connolly explains: “This is something we have developed as a cost effective product for shopping centres and destinations who can’t afford stand alone and complex websites, at any one time we could have 40 shopping centres operating.
“This has led to a big digital team who are now delivering social media projects, including a innovative measuring tool called ‘Oomph’ - a measurement package to benchmark whether a centre’s social media is reaching the right target, driving the right sales and adding value.
“If a shopping centre implements a social media programme it needs to be effective and it needs to be maintained and measured - and that’s where we come in.
www.madisonsoho.com/
For the full article, please see the November 2011 issue.
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