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NEWS - MIDDLE-EAST
Splash open two new stores in UAE 40th anniversary celebration
Launched to mark UAE’s 40th Anniversary celebrations on 2 December 2011 and to further strengthen its growing portfolio in the region, Splash opened two new stores. One in Outlet Mall, Dubai and the other in Bawabat Al Sharq Mall, Abu Dhabi.
Splash hopes that the cosmopolitan look and feel of the two stores will cater to various age groups of chic and stylish audiences and up the ante in terms of customer engagement and satisfaction.
Excited about the growing brand portfolio Raza Beig, CEO, Splash, said: “Splash has always tried to be within reach of its consumer past, present and future and each of our store locations are strategically identified keeping in mind the fashion quotient of the audiences.”
Burger chain opens in Dubai Mall
New Zealand burger chain BurgerFuel opened in Dubai Mall in December 2011. The new store, the second in Dubai after Jumeirah Beach Residence, has lined up a wide-range of BurgerFuel’s signature burgers that have made BurgerFuel a household name among burger connoisseurs.
Chris Mason, Managing Director of International Markets for BurgerFuel Worldwide, said: “We are delighted to open this flagship outlet in Dubai Mall. This is our fi rst outlet located in a UAE mall and we are thrilled to say that the demand has exceeded our expectations. Mall visitors require speedy service and distinguished ambience and this is what we are offering them through the newly opened burger shop in the 2nd floor food court.”
BurgerFuel exports all of its grass feed beef, which is 100 per cent halal certifi ed from New Zealand to all its outlets across the world.
Parfois opens first store in Lebanon
Parfois’ fi rst store in Lebanon was opened in December 2011 in ABC Achrafi eh Shopping Center, the leading Mall in Lebanon. Parfois is a fast growing women’s accessories brand based in Oporto-Portugal operating nearly 270 stores in 34 countries.
“We are pleased to open our fi rst Parfois store in Lebanon, a market with extremely fashionable consumers”, stated Sérgio Marques, Parfois CEO. “Parfois articles are designed by dedicated teams in Barcelona and Oporto. It was decided by Parfois and ABC, Parfois’ partner in Lebanon, that ABC Achrafi eh would be a perfect start for our Expansion plan in Lebanon.”
In Parfois stores, customers will be able to find handbags, jewellery, watches, belts and shoes, among other amazing items, all in one store. With new items arriving every week, the Parfois store distinguishes itself by offering the latest trends.
Morocco Mall granted 5-star award by the ICPA Award
The International Commercial Property Awards has granted the Morocco Mall the 5-star award for the best retail development of the year in Africa and World Nomination Award, on the eve of its opening in November 2011.
Salwa Idrissi Akhannouch, Chairman of the AKSAL Group commented: “The award for best retail development in the African region for 2011 underlines the importance of Morocco Mall, its size, its innovation and its ability to keep in line with the
market trends and all this even before it has officially opened.”
Malls brace for Dubai Shopping Festival bonanza in 2012
Retailers and malls are hoping for stellar sales during the Dubai Shopping Festival DSF) as peers in Europe struggle under sluggish economic conditions.
On the back of a strong year in 2011, in which many retailers enjoyed sales growth in excess of 10 per cent, retail executives are confi dent DSF’s combination of promotions, events and tourist numbers will bolster this year’s revenue.
“We believe this year will be an extraordinary DSF,” said Firoz Merchant, Chairman of Pure Gold Jewellers. “We think it will be much better than last year.” DSF, which is one of the Dubai Government’s major annual tourist attractions, begins 5 January 2012 and lasts 32 days.
Merchant expects sales at this DSF to exceed last year’s figures by 20-30 per cent as tourists flock to the UAE and Pure Gold look for low-margin, high-volume business rather than highmargin sales.
“There’s a beautiful flow of tourists in the market,” Mr Merchant said. “We have had very good sales in the past ten days.”
Jumbo Electronics, a multi-brand electronics store, projects that sales will jump 50 per cent during DSF compared with a normal month, and the retailer is spending more than Dh1M (US$272,249) this year on advertising with radio and newspaper promotions
and leaflets.
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