Debenhams Flagship Store Embraces Digital Technology With Revamp
Debenhams recently completed a full revamp of its flagship Oxford Street store and unveiled it to the city in a launch which marked 200 years of trading for the department store.
The new interior contains innovative digital media solutions that will transform the shopping experience at this iconic Oxford Street location. The technology was provided and installed by AVM Impact, a leading audio visual and digital media company. This new technology includes two nine-screen video walls positioned at the main entrances from Vere Street and Marylebone Lane. On the ground floor feature area is a cluster of 65-inch and 46-inch ceiling-suspended displays, enhancing the impact of this focal point. Five beauty brands within the cosmetics hall have also seen a facelift with pillar-mounted 46-inch screens which will reinforce brand presence and inspire the customer journey with digital content that can be viewed and updated remotely.
Andrew Nelson, Retail Director at AVM Impact said: “Debenhams is leading the way in in-store digital media.”
London Designer Outlet Hits 85%
The London Designer Outlet at Wembley Park has welcomed its one millionth customer and announced that it is now 85 per cent let. The outlet centre is also announcing yet more brands joining the already strong line-up over the next few months.
New brands joining the outlet include sports apparel brand New Balance, while Bench will add to the outlet’s urban offering, and Replay will offer shoppers high quality designer jeans and clothing. Outside of the fashion sector, London Designer Outlet will also welcome Christy, the luxury home interior brand.
James Saunders, Chief Operating Officer for London Designer Outlet’s developer, Quintain, said: “We are delighted to welcome some fantastic new names to London Designer Outlet. With the array of fashion, sports and homewares brands at the centre, bargain hunting continues to be a key draw for many consumers.”
Varsity Hotel & Spa is Launched
The Varsity Hotel & Spa has launched a cutting-edge gym and relaxation centre. Located in Cambridge, overlooking the river Cam, The Varsity is the perfect lifestyle escape for guests who want to unwind, revive or re-energise.
Housed in an 18th century glass warehouse, with high ceilings, original brickwork and timber trussed ceiling, guests can feel inspired whether working out or winding-down. The gym harnesses the latest technology for truly interactive and more effective workouts. In addition to a team of personal trainers, there are sports massage therapists and nutritionists who work in tandem to give a 360 wellness approach.
This year will also see the relaunch of the spa area, with its signature jacuzzi that overlooks the river Cam.
DSquared2 Takes Pre-Let For its Debut London Store
Aerium has agreed a lease with Italian luxury clothing designer DSquared2 for its debut London store.
The flagship unit comprises lower ground, ground and first floors, and the retailer has also signed up to the second floor offices in the overarching 24 Savile Row scheme. DSquared2 has signed a 15-year lease on 8,000sq ft of retail and 4,500sq ft of office space for a total rent of £1.325M per annum. Acquiring the properties in 2011, Aerium and Terrace Hill, the development manager for the project, are in the middle of an extensive redevelopment of 49 and 50-51 Conduit Street and 24 and 24A Savile Row. When the development is unveiled in September 2014 there will be a total of 22,000sq ft of grade A offices and 8,000sq ft of prime retail accomodation.
Rob Lane, Development Director at Terrace Hill commented: “This deal significantly raises the profile of Conduit Street as a high end luxury goods location.”
Unique Retail Space Available in 2012 Athletes’ Village
East Village, the new neighbourhood at the former London 2012 Athletes’ Village, has announced the availability of 30 retail units offering retailers a unique opportunity to ‘set-up shop’ in London and join the capital’s Olympic legacy.
Together with 2,818 new homes, the East Village residential plots include ground-floor retail space to generate a vibrant mix for the new E20 postcode and form an integral part of the neighbourhood. The East Village retail space will include 30 ground floor retail units, the units will range in size from 600-2800sq ft and will be available on flexible leasing terms.
As well as this, the retail space is designed to attract a wide variety of retailers, especially small and independent operators including cafes, shops, bars and restaurants. The 30 smaller retail units will be complimented by a larger 32,000sq ft retail unit which will house a convenience supermarket, gastro-pub and gym.
Finally, the retail space will benefit from a high footfall of around 9,000 expected residents, 700,000 weekly visitors to nearby Westfield Stratford, and nine million yearly visitors expected in Queen Elizabeth Olympic Park next door which reopens in April.
The first confirmed retailers are expected to be announced once contracts are signed in the spring, when fit-out work on the 30 retail units will also start. The opening of the retail units is expected in early summer 2014. The larger 32,000sq ft retail unit is currently under construction, with further details about the operators of the convenience supermarket, gastro-pub and gym due to be announced in March.