It has been a year since RLI last spoke with the team over at 5+design and in that time, the Hollywood-based international studio has designed a wide range of building types, including retail, of course, residential, hospitality, and office, and interiors.
The studio has designed a number of major mixed-use projects, and some very small projects, including individual store designs, as well as renovation and repositioning design work – a very different challenge than starting from a clean slate.
Internationally, the company has been expanding its client base in China for a number of years and this has led to further opportunities elsewhere in Asia, in countries such as Indonesia Singapore and South Korea. It is also currently active with two projects in Dubai, as well as new work in the US and Europe. “We’re not necessarily focused on building new markets,” explains Partner, Michael Ellis, “but we do believe it’s better for us as a firm to have the variety of experience and opportunity that comes with operating internationally.”
5+design is a regular recipient of industry awards and this year has been no different, with two key projects receiving awards: Cairo Festival City won the ‘Best Built’ and ‘Future’ awards at Cityscape Egypt, whilst Yongsan IBD won the ‘Future Project Award’ at our own Global RLI Awards 2013.
So what is it that makes this firm stand out? A key point of difference and something that really defines 5+design is the fact that it is not a firm with offices scattered around the world – quite the opposite. All design originates from its Hollywood office, its heartland, and the attitude that it brings to any project is based upon the company being from a single place, California, which is unique, open to new ideas, creative, multicultural and willing to explore.
For the full article, please see the November 2013 issue.