Based in Sheffield in the UK, sddRETAIL designs, develops and manufactures innovative retail solutions using the latest technology and insights. The company’s unrivalled expertise in this arena since 1990 has seen the creation of award-winning installations that have made an outstanding impact in shopping locations around the worldsased in Sheffield in the UK, sddRETAIL designs, develops and manufactures innovative retail solutions using the latest technology and insights.
The company’s unrivalled expertise in this arena since 1990 has seen the creation of award-winning installations that have made an outstanding impact in shopping locations around the world.
sddRETAIL works directly with architects, traders, retail chains and developers on a wide variety of architecturally unique installations, at some of the world’s leading shopping venues. From retail merchandising units (RMUs) and kiosks to customer service centres and management suites, from concept to completion, it works to each client’s brief, budget and timescales to provide the perfect end result. Faced with a daunting economic landscape, the company nonetheless increased its market penetration in the UK, Continental Europe and the Middle East, as well as installing a number of units in South Africa.
Originally part of Exhibitgroup/Giltspur, sddRETAIL has worked in close partnership with its sister companies, egRetail and Becker Group; famous for the Dubai ‘Snow Show’ and the Middle East’s first 92ft Christmas tree. Following a major reorganisation and re-branding as Global Experience Specialists (GES), the company is looking forward to benefitting from the increased synergies and capabilities of the new group.
SDD has a long history of expertise with international aerospace exhibition programmes and was acquired by its North American parent company ten years ago. Shortly afterwards, it became responsible for the international operations of its US kiosk and RMU manufacturer, TL Horton.
The company began to take more and more responsibility for its day-to-day retail responsibilities until it became the autonomous operation that it is today.
In December 2009, parent company Exhibitgroup/Giltspur and General Exposition Services merged into one company, retaining the GES initials but re-branding as Global Experience Specialists.
This new broad-based experiential marketing company is poised to unlock the expertise and knowledge of the many disparate operating companies within GES.
www.sddretail.co.uk
For the full article, please see the May 2010 issue.
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