Reebok has opened its largest store yet, a 7,600sq ft flagship on the ground level of its new headquarters in the Seaport District of South Boston. The new outpost, located in the 100-year old Design and Innovation Building, boasts an in-house customisation shop that allows customers to create custom and personalised products on-site. It is the only Reebok store in the world where customers can get a customised version of the brand’s iconic Classic Leather sneakers, with the shoes handmade by an on-site cobbler. Shoppers can also design personalised graphic apparel and accessories, produced in just minutes. Product testing is an integral feature of the new Reebok. Shoppers can test footwear prior to purchase in the store, in the surrounding neighborhood or at Reebok’s state-of-the-art fitness facility, which is located in the same building. Other store features include enhanced digital displays, online ordering, and mobile point-of-sale and payment methods.

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