While conditions may be challenging, the time is right for a destination that will excite and inspire the Egyptian public and tourists alike. RLI talks to the enigmatic Mohamed Abou el Enein, Chairman of the Cleopatra Group, about the creation of a new mall for a proud Egypt.
In the early 1980’s Egyptian Entrepreneur Mohamed Abou el Enein’s ambition was to produce world-class tiles in Egypt. In spite of the overwhelming challenges, he launched the Cleopatra Group with its flagship company, Ceramica Cleopatra, in 1983 and it quickly became a world leader in the ceramic tiling sector, but soon after started to diversify into the agricultural, tourism, technological, media and real estate sectors.
Today, the Group’s mission is to proudly participate in the growth of Egypt and its contributions have led Cleopatra Group to grow from an initial workforce of just 400 to 14,000 dedicated staff; it is now developing large residential and mixed-use projects with the aim to improve the lifestyle of its customers and the quality of life of the local community, bringing the future to their doorstep. These projects include a number of residential, mixed-use and retail projects, including The Cleopatra Luxury Resort Collection at Sharm El Sheikh; Aldiana Fantasia Beach Hotel in Hurghada; The Marsa WZR development, a striking project with a strong aesthetic and emotional impact, in Marsa Alam, and North Coast in Marsa Matrooh, a large-scale holiday development with a capacity of some 6,000 accommodations.
The Group also boasts Cleopatra Palace and Cleopatra Square in Cairo – both residential compounds with retail components; the Cleopatra Plaza Cairo and Alexandria residential developments; and Cleopatra Mall, a groundbreaking retail and leisure complex in 6th of October City.
Cleopatra Mall, the group’s most prestigious project, is aimed at a growing audience in Cairo and throughout Egypt, which is young, educated and affluent, with a modern outlook on life, while being conscious of Egypt’s cultural heritage and standing in the world.
“The location is very important,” said el Enein when RLI caught up with him in Cairo recently. “This is a unique location in the heart of Cairo’s most prestigious expansion zone.”
Key international tenants will include luxury retailers Gucci, Armani and Louis Vuitton; Lingerie specialists Oysho, Dim and Delsey; department stores Harvey Nichols, Debenhams and H&M; and fashion retailers such as Findi, Victoria’s Secret, Next, American Eagle, TopShop and TopMan, La Senza, Zara, Salsa Jeans and Tommy Hilfiger.
Entertainment will be provided by the likes of Kidzania and Go Kart, whilst the F&B offer will include Starbucks, Noodles Factory, TGI Fridays, Olive Garden and Costa Coffee.
For the full article, please see the April 2012 issue.