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Allbirds Partners with AlYasra Fashion

AlYasra Fashion has proudly announced its strategic collaboration with Allbirds, the global leader in sustainable lifestyle apparel and footwear, as it aims to revolutionise the fashion and footwear sector in the Middle East.

The partnership between the two companies marks a significant step towards merging environmental consciousness with unparalleled style and innovation in the region.

With decades of excellence in luxury retail, Kuwait-based conglomerate AlYasra Fashion proudly showcases an esteemed portfolio, including iconic brands like Marc Jacobs, Banana Republic, Cole Haan and DKNY.

Witnessing remarkable growth in the adoption of conscious choices and sustainable brands in the Middle East, AlYasra Fashion recognises the importance of this collaboration in meeting evolving consumer demands.

Through this alliance with Allbirds, AlYasra Fashion reaffirms its commitment to driving forward-thinking business strategies that prioritise sustainability and consumer well-being.

Mohammed Nada, Managing Director at AlYasra Fashion, expressed enthusiasm, stating: “We are thrilled to embark on this journey with Allbirds, a brand synonymous with innovation and sustainability in the fashion realm. Our collaboration with Allbirds reflects our dedication to innovation and environmental responsibility. We’re proud to join forces with a brand that shares the same vision.”