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Major Chinese iPhone resellers including JD.com and Alibaba-backed Suning have slashed their prices by more than a fifth in an attempt to rejuvenate sales in the region.
Earlier this month Apple issued a shock profit warning revealing that its third quarter figures were due to come around 10 per cent below previous expectations, attributing the drop to dwindling sales across China.
In response to the falling sales the price of the iPhone 8, iPhone 8 Plus and iPhone XR have been cut by as much as 22 per cent on JD.com and Suning, two of China’s largest retailers.
According to analysts at market research firm Canalys, Apple makes the majority of its iPhone sales in China through third party licenced resellers, as opposed to its own stores or official website.
These third-party retailers are understood to have been granted far more freedom in setting their own price points since the release of the iPhone X in 2017, one of the first handsets to break the $1000 mark.