AW LAB SINGAPORE OPENS FIRST STORE

AW Lab Singapore has opened a store in Suntec City, the first brick-and-mortar outlet in Asia Pacific for the Italian sports apparel retailer. Covering 240sq m, the store has a futuristic concept that invites young people to “play with style”. Whited out from floor to ceiling with blocks of bright colours, the outlet features ultra-sleek shelving and bright, stark lighting to present footwear from such brands as Adidas Originals, New Balance, Nike and Vans. Galvanised-steel racks are stocked with apparel from brands like Jordan and Under Armour, as well as AW Lab’s own fashion and street apparel labels, Down Up and Two of a Kind. The store also offers exclusive collaborations and limited-edition sneakers, with many more collaborations in the pipeline for the coming months.

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