After months of negotiations, B&T Brands and Trade Services Middle East DMCC has announced that they have signed partnership agreements with several F&B and retail brands from US and Europe to introduce these new concepts to the Middle East, particularly in the GCC region. Brands include Goodcents, a sub sandwich brand from the US; LERROS, a fashion apparel brand for men and women from Germany; Ligne St. Barth, a cosmetics brand from the French Caribbean; Gretchen, an award-winning handbag company from Germany; and A Fish Named Fred, a stylish and new lifestyle brand for men from The Netherlands. Since its inception in Dubai in 2012, B&T Brands and Trade Services has made a name by being hands-on in the quality management of the brands it represents. This is the same reason why the owner, Mr. Alexander Prietz, has decided to go beyond brand representation and venture into retail operations.

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