Broaden Your Horizons Retail Experience

Launched in 1979, Baraka Retail Group has grown from its initial wholesale business focusing on optics to operating across the optical, fashion, jewellery, furniture, and construction industries. Here, RLI sat down with CEO Ahmed Ragab to discuss the growth of the business and where this will eventually lead it. An Egyptian born business, Baraka Retail Group is financially and logistically based in Dubai, and is operationally based in Cairo. The group is operational across the five different divisions of optics, fashion, jewellery, furniture, and construction. The brand profile of the group consists of 17 brands, which includes the four optical brand chains, Baraka Optics, C&CO, Eyeshop and Ray Ban, along with Nike, Springfield, Cortefiel, Beverly Hills Polo Club, Inglot, Naturalizer, Athlete’s & Co, Bvlgari, Fendi Casa, Minotti Casa, Hermes, Pozzoli and Tiyi. The group’s retail network its operated through full management, strategic investments and joint ventures and exceeds 100 stores across Egypt, UAE, the Kingdom of Saudi Arabia and Kenya.

In the last 12 months turnover has increased by 50 per cent, and profit has increased by 30 per cent as the company continues to move towards its goal of being positioned within the top ten of retail groups in the Middle East and the top five within Egypt. “The group has evolved enormously in recent years, as previously we were structured from various companies and brands operating solely,” explains Ahmed Ragab, CEO of Baraka Group. “However since the beginning of 2016, we have restructured our operations and foundations, giving ourselves unlimited potential for growth moving forward.” So far in 2018, under the company’s umbrella three stores have opened, and for the rest of the year there are plans to open another 28 stores through its existing brands. Alongside this, the group will be launching two new concepts, these are B°84, a multi-brand concept, of which there are plans to open three stores this year, and JOOJ the fast fashion mono-brand eyewear concept, which is targeting six openings this year. In markets where the group is already operational, plans are in place to increase its presence in community malls, particularly in the UAE and the Kingdom of Saudi Arabia. Outside its markets of operation, careful study is being given to the possibility of taking the brand to Morocco and West Africa.

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