Affordable Luxury

A collection of innovative concepts, CitizenM is a hotel brand driven by one desire, to create affordable luxury for the people. RLI sits down with citizenM COO Michael Levie to discuss how the concept has grown and what the future holds. Hotel chain CitizenM started as an observation when the world was seeing the evolution of a new type of traveler. Modern individuals are explorers, trekkers, professionals and shoppers, and citizenM is a company that reflects this and learns about the needs of these new mobile global citizens. The aim of the group is to bring affordable luxury to all of these mobile citizens around the world by creating a global portfolio of hotels, located in prime locations in metropolitan cities and at major international airports. Currently there are 12 hotels in the portfolio with a total of nearly 3,000 rooms. Ten of these are in Europe, with three in London and one in Glasgow in the UK, three are in the Netherlands across Amsterdam and Rotterdam and three are situated in Paris in France. Outside of Europe one is operational in New York in the US and the other is in Asia in Taipei, Taiwan. The next hotel that is due to open is in the Bowery area in the borough of Manhattan, New York and its doors are expected to open this summer. Over the past year citizenM has seen steady performance and growth, with its hotels performing above its competitors in its various markets, as well as this new contracts have been signed for future developments in key locations. “In the next year or two, citizenM has a strong roll-out program planned for the US in cities such as Boston, Washington, New York City, Miami, Los Angeles, San Francisco and Seattle, with some of these locations set to see multiple properties,” says Michael Levie, COO of citizenM. “Looking ahead, we will continue to look for opportunities in major locations across Europe and the US.”


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