Smart, Casual, Timeless
Crew Clothing Company is the go-to British lifestyle brand that designs menswear and womenswear that guarantee you’ll look just right from week to weekend. Here, RLI sits down with the new CEO David Butler to discuss the brand and what its plans are moving forward. Crew Clothing’s story began in the back of a windsurfing shop in the popular resort town of Salcombe. Inspired by the south coast, a young Alastair Parker-Swift designed his first menswear collection. In the early 90s, he took it to Cowes Week, the ultimate testing ground. His conviction for the collection was proven after he had sold every piece. Everything the company designs is made to match the rest of its collection, so however its customers put an outfit together it always pairs perfectly, and with its belief that only the best will do, Crew Clothing always designs its collections using top quality fabrics that have been specially finished for the softest possible feel. The company currently operates 80 stores, with eight of these being outlet stores. This will increase to 81 this month with the opening of a store in Chester. “We have focused on presenting the brand in a fresher, more modern way and position ourselves firmly under the smart casual bracket,” explains Crew Clothing CEO David Butler. “Our customer feedback has confirmed this fits in with their lives and resonates with them.” In recent years the brand has moved forward from being a British summer holiday brand to one that has distinctive year round appeal that represents the lifestyle of its consumers, with an equally strong range for men and women. Crew Clothing has not long since relocated two stores in Cambridge and Padstow to new and improved locations within tried and tested markets. The Cambridge store in particular was relocated to a vastly improved location with superior footfall. The upcoming Chester store is also an exciting one for the company as it returns to the area in a new prime location in the vibrant, growing city.