Disney UK and Westfield have announced an exciting partnership which will bring state-of-the-art Disney-themed play areas and family rooms along with a series of campaigns and activities to Westfield London and Westfield Stratford City. The first piece of joint activity is a Star Wars inspired fashion campaign featuring iconic Star Wars characters alongside the new season’s fashion trends. Now live on out-of-home sites across London, online and within the Westfield centres, the striking campaign has been brought to life by acclaimed videographer Ujin Lin and accomplished fashion photographer Andreas Sjodin.
The partnership will see a number of Disney branded play areas unveiled throughout the year
The partnership will see a number of Disney branded play areas unveiled throughout the year, the first of which will be this spring with the introduction of specially designed Winnie-the-Pooh and Friends branded family rooms across both shopping centres transforming them into the beautiful 100 Acre Wood. Then later in the year, two Mickey Mouse themed play zones are scheduled to open, with one in each centre.