Page 9 - March 2021

international news inbrief

MATTEL TO OPEN FIRST “MISSION:

PLAY!”™ AT POTSDAMER PLATZ ADIDAS SET TO SELL REEBOK
German sportswear giant Adidas has confirmed
it will sell the Reebok brand, after acquiring the
It has been announced by Potsdamer business 15 years ago. The sale is part of Adidas’s
Platz that “Mission: Play!”™, Mattel’s first five-year strategy to focus on strengthening the
European entertainment experience will main Adidas brand. The Reebok company, which
open in spring 2022, as part of Brookfield was founded in Bolton in 1958, has been valued
Properties’ relaunch of the estate. at €1bn.
The 4,000sq m centre will bring Mattel’s
iconic brands to life through themed zones
for Barbie®, Hot Wheels® and Mega DEICHMANN ADDS NEW UNIT
Bloks®. The centre will combine physical Colosseum Mall has signed up the German
and digital play experiences as well as footwear retailer Deichmann, who will open a
offering educational programs, events and 500sq m store as part of its current expansion
experiential retail. The site is to be developed plan of the commercial centre. A leader in the
by iP2Development B.V. and operated by EU footwear market, Deichmann currently has
Planet Leisure Germany GmbH. a network of more than 100 stores across the
The Mattel-branded centre reflects country of Romania.
Brookfield’s vision in re-launching Potsdamer
Platz as Berlin’s premier destination. NEW CENTRE TO OPEN IN 2022
Lippulaiva, a shopping centre that will open in
ETELE PLAZA STILL ON COURSE spring next year has increased its tenant count.
Jysk, Musti and Mirri and DNA Kauppa have all
FOR SEPTEMBER 2021 OPENING signed up to the store, further strengthening
Lippulaiva’s daily business offering. The centre
now has 44,000sq m of leased space.
Despite all the challenges posed by the passion for quality clothing. Its range covers
Covid-19 pandemic, Etele Plaza, Buda’s fashion for any occasion from leisure-
largest shopping and entertaining centre is time and business clothing through to BILLINI LAUNCHES TWO SITES
getting close to completion. Hungary’s first evening dress. Customers of the brand can The footwear and accessories brand has recently
smart plaza will open its doors in September experience it in each of today’s more than opened its first interstate store in Westfield
2021. The Plaza will provide a safe and 140 stores in 15 countries. Chermside, Brisbane and another store in
healthy environment with an outstanding The realisation of the €300M Etele Plaza Pacific Fair Shopping Centre in Queensland. The
range of products, unparalleled digital has entered its final phase thanks to the moves to open the two new stores come as a
services and architectural solutions. As the financial and professional commitment of result of the increase in customer demand in the
latest example of the high retail demand Futureal Group. One of the leading real Queensland state.
towards the unique complex, Etele Plaza is estate developers and investors in Central
going to introduce Peek & Cloppenburg’s and Eastern Europe has not only continued
first store on the Buda side of the capital. its visionary retail project in the middle of BARELLY READY TO INVEST €4M
Peek & Cloppenburg is a family-run the current of the current global economic The Italian fashion brand, which is known for
international chain of retail clothing stores and health crisis, but it also postponed the its bags and accessories, is investing €4M in
with headquarters situated in Düsseldorf original opening date by six months to its expansion plans in Spain. The brand hopes
and Vienna, will launch its first store on the September in order to minimise the impact to open 15 of its own physical points in a
Buda side of the Hungarian capital in Etele of the pandemic and maximise the benefits number of main Spanish cities including Madrid,
Plaza. Over 100 years since its foundation, of Etele Plaza’s tenants and therefore Barcelona, Seville, Valencia, Alicante, Zaragoza,
Peek & Cloppenburg has maintained its their customers. Santander, Murcia, Sagunto and Reus.

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MARCH 2021 RETAIL & LEISURE INTERNATIONAL 09