Page 26 - June 2021

COVER STORY - REIT Innovations

Transforming
ransfor
ming
T
e

mmersiv
Immersive
I

Interactive
I nteractiv e

Experiences
E
xperiences

REIT Innovations creates temporary and permanent retail and entertainment immersive
experiences that are both live and digital, and customised for mall owners, investors,
retailers, brands, architectural firms and sponsors. Here, RLI speaks with Vicki Lynn,
CEO, REIT Innovations and Wendy Moodie, VP Production, REIT Innovations and
President, PASES Inc. to discuss what the company offers and what the future holds.

tanding for Retail Entertainment Immersive Technology address the problem of driving traffic back to malls,” explains Vicki
Innovations, REIT Innovations is a multi-national production Lynn, CEO of REIT Innovations. “Then Covid-19 hit and what
company that consists of a global partnership of like-minded happened was Covid trained consumers to feel more comfortable
Sprofessionals under one roof that offers over 20 years of shopping for items like cosmetics, clothes and homeware online which
experience in all areas of production. had not been the case before. Our goal now is to use digital platforms
The team can optimise empty spaces and transform them into to enhance the live mall and store experience.”
environments that generate excitement, revenue and footfall. From Lynn explains that while the consumer has become very familiar
conception and design to fabrication and operation, the themes of with digital platforms, online has not been able to fully recreate the
their activations range from beauty, fashion, wellness and e-sports to physical experience and emotion attached to a product purchase.
music, culture and gastronomy. The approach used by REIT Innovations provides both – meeting the
They are experts in new technology integration, including consumer’s needs and those of the retailer or brands, enhanced by an
Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence experiential setting.
(AI) and they are the ‘go to’ company for the creative development of During the crisis, the business pursued new technologies in order
digital and physical interactive experiences. to deliver cutting edge entertainment and retail experiences to their
“Our original mission was to create live experiences that would clients. Utilising this knowledge, they have the ability to help customers

26 RETAIL & LEISURE INTERNATIONAL JUNE 2021