Page 8 - February 2022

international news

RITUALS BETS ON RETAIL AND PLANS A DOZEN

NEW OEPNINGS IN SPAIN IN 2022

Rituals, the Dutch fragrance and cosmetics chain, is
heading for 100 of its own stores in Spain and estimates a
dozen openings for the brand in 2022, thus replicating its
2021 expansion figures.
“During the last year we have opened 10 new stores,
executed two closures and carried out 10 relocations
of existing establishments to larger and better located
premises,” explains Raquel Álvarez, Director of Marketing
and E-Commerce of the chain, to FashionNetwork.com.
“In 2022 we are once again planning a large investment
in opening our own points of sale. The idea is to repeat the
figures for 2021,” explains Álvarez. Rituals, which closed
last year with 87 single-brand stores and 19 corners in El
Corte Inglés, will have almost a hundred of its own spaces
by the end of this year, according to its forecasts.
As it stands, the brand now has a presence in almost
thirty markets and has more than 700 points of sale.

IT HAS BEEN OFFICIALLY CONFIRMED BY DISNEYLAND PARIS THAT ITS AVENGERS CAMPUS EXPANSION WILL LAUNCH THIS SUMMER AS PART OF THE RESORT’S 30TH
ANNIVERSARY CELEBRATIONS. AVENGERS CAMPUS MADE ITS DEBUT AT DISNEYLAND IN CALIFORNIA LAST YEAR, WITH GUESTS EXPERIENCING AN ANIMATRONIC SPIDER-MAN
FLYING THROUGH THE AIR, ACCOMPANIED BY A NEW RIDE – WEB SLINGERS: A SPIDER-MAN ADVENTURE. DISNEYLAND PARIS GUESTS WILL BE ABLE TO MEET AND INTERACT
WITH SUPERHEROES IN NEW AND IMMERSIVE WAYS, AS THE AVENGERS AND THEIR ALLIES LOOK TO RECRUIT NEW HEROES TO JOIN THEM.

JD.COM OPENS FIRST JUMANJI THE ADVENTURE

RETAIL STORES IN EUROPE TO OPEN IN APRIL

Last month, JD.com opened its first two robotic shops in Europe The world’s first fully themed Jumanji ride based on Sony Pictures’
in the Netherlands, with more locations to follow soon. The retail popular film franchise, will open on Saturday 2 April 2022 at
stores branded ‘Ochama’ operate under a hybrid model merging Gardaland, Italy. After being transported into the parallel dimension
online ordering and pick-up shops in which robots prepare the of the Jumanji game, Guests will make their way through the jungle
parcels, and a home delivery service. The first two Ochama pick-up facing dangerous animals and obstacles of all kinds. In a race against
shops are located in Leiden and Rotterdam, and JD.com plans to time, the adventurers’ mission will be to return the sacred and
open another two in Amsterdam (Diemen) and Utrecht soon. precious jewel to the legendary temple and save Jumanji.
“With rich experience in retail and cutting-edge logistics There will be 12 spectacular and highly dramatic scenes inspired
technologies that the company has accumulated over the years, we by the most iconic scenes from Sony Picture Entertainment’s
aspire to create an unprecedented shopping format for customers Jumanji film franchise. Each multi-motion vehicle, besides driving
in Europe with better price and service,” said Pass Lei, General along the track, will encounter hazards, obstacles, special audio
Manager of Ochama, JD Worldwide. and video effects along the way by spinning around and rolling,
The omni-channel model allows shoppers to order products simulating the movements of a real off-road vehicle. Thanks to
online through Ochama’s App, where a full range of A-brand products these spins and rolls, the experience will be even more immersive
from fresh & packaged food, household appliances, beauty, maternal and exciting as visitors will experience the sensation of being on
and child products, fashion, home furnishings and more are available. board a real 4x4 in the wild jungle of Jumanji.

08 RETAIL & LEISURE INTERNATIONAL FEBRUARY 2022