Page 52 - #189 March 2024

King Salman Park, Riyadh, Saudi Arabia
Developer: The King Salman Park Foundation

King Salman Park was launched by the Custodian of the Two Holy and visitors. Masar is an exquisite urban destination offering unparalleled
Mosques, King Salman Bin Abdulaziz Al Saud on 19 March 2019. The experiences that are seamlessly designed to the unique needs of each
King Salman Park Foundation, responsible for the construction and visitor to inspire every journey. Extending over 1.2 million square metres
operation of the park, is chaired by HRH Prince Mohammed Bin Salman and with its strategic location at the centre of Makkah, Masar will be
Bin Abdulaziz, Crown Prince and Prime Minister. The Park aims at a distinctive landmark, enhancing the quality of life of the people of
providing a variety of sports, cultural, artistic and recreational options Makkah and its guests through a diverse range of offerings that vary
to the residents and visitors of Riyadh, therefore, improving the quality between hospitality, mobility, retail, culture, entertainment and more.
of life in the city in line with Saudi Vision 2030’s goals of a vibrant and The targeted date for completion by the developer is currently 2035.
healthy society and raising Riyadh’s global ranking. King Salman Park is Mohammed Bin Salman Nonprofit City is the world’s first non-profit city:
currently being built on more than 16sq km and will become the largest a regional and global centre incubating innovative, educational and creative
urban park in the world when complete, offering a wide range of options industries. Located in Riyadh, Saudi Arabia, the city enables the leaders
and quality activities for the city’s residents and visitors. of tomorrow by unlocking the potential of youth in Saudi Arabia. Being
Umm Al Qura for Development & Construction is the owner and designed as a 15-minute city, visitors can reach everywhere in Mohammed
developer of the MASAR destination that works with a developmental Bin Salman Nonprofit City by car, bus, metro, bike and even on foot. The
vision to elevate the urban and investment landscape of Makkah through city is designed to be accessible by all means of transport, with safety and
pioneering the development of the destination and exploring new speed as priority. The development invites an active lifestyle, with 44 per
avenues to help improve the quality of life for Makkah residents, pilgrims cent of the project open green spaces, parks and trails – it also features

Masar, Saudi Arabia
Developer: Umm Al Qura for Development & Construction

52 RETAIL & LEISURE INTERNATIONAL MARCH 2024