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COVER STORY - DOWTOWN BURSA
 THE WORLD’S ONLY GLOBAL RETAIL AND LEISURE MAGAZINE
 A New Vision

 www.rli.uk.com  DECEMBER 2024/JANUARY 2025 ISSUE 195
 DOWNTOWN BURSA
 A NEW VISION
 DownTown Bursa is the epitome of modern urban living,
 blending luxury, convenience and innovation in the heart of
 the city of Bursa. For this month’s Cover Story, RLI sits down
 with Ahmet Atış, CEO of Atış Group to discuss this state-
 BOYNER   KING LIVING  OUTRIGGER RESORTS & HOTELS  195  of-the-art development that offers a vibrant lifestyle with its
 Thriving   Enriching the   A Passion
 on Diversity  Lives of Customers  for Discovery
 ARTIFICIAL INTELLIGENCE | BOODLES | IMMERSIVE ATTRACTIONS & EXPERIENCES | IT’SUGAR | MAPIC INSIGHT  contemporary design and diverse amenities.
 he  idea behind the DownTown Bursa   Due to its rich history and culture, the   reduce its environmental impact.”
 Tproject  was  not  just  to  impact  a  single   decision was made to place a museum at   In  the  modern  climate,  urban  spaces  are
 area, but to transform the living dynamics of   the heart of the project, showcasing cars,   becoming more multifunctional and this project
 the entire city. Accessibility lies at the core of   traditional clothing photographs and many   brings together all urban living needs with
 modern life, with speed being another crucial   works that feature symbols unique to the city.  open-air cultural and arts events, a variety
 element. Mixed-use developments are emerging   “In creating a project that befits Bursa, a city   of world cuisine options from fast food to
 globally as concepts where people can quickly   famous for its cultural heritage and greenery,   fine dining, theatres and cinemas, museums,
 meet their social and material needs.  we also prioritised our landscaping areas,”   a health centre, hotel, offices and shopping
 These opening comments from Ahmet set   comments Ahmet Atış, CEO of Atış Group.   options. Work, home and social elements are
 the tone perfectly for our time with him and   “With a policy aimed at minimising our carbon   blended seamlessly into the project, creating a   standout living centre,” Atış explains.
 it was this vision that inspired the DownTown   footprint, the DownTown  Bursa scheme   more vibrant and dynamic experience.  Wellness is no longer just a fast-growing
 Bursa development.  continuously develops new solutions to further   Retail remains a core component of the on-  global trend, it has become an essential part
                                                                                 of the mix and within DownTown Bursa, the
                                                                                 Meditown health office complex provides
                                                                                 services from a wide range of medical experts.
                                                                                 Their specialists include physiotherapists,
                                                                                 psychological counsellors, pedagogues and
                                                                                 many others. In addition to extensive sports
                                                                                 and activity areas for their residents, the site
                                                                                 offers modern fitness facilities within the
                                                                                 complex, providing visitors with a unique health
          site offering, but by combining shopping with                          and wellness experience.
          entertainment, supporting culture and arts with                          All the elements we have spoken with
          dining and presenting it all within an exceptional   THE INTEGRATION OF THESE   Ahmet about have been combined into one
          architectural design, in open-air  spaces and   SERENE RESIDENTIAL AREAS WITH   holistic environment at DownTown Bursa,
          with a mix of local and international brands,   ENTERTAINMENT AND LIFESTYLE   creating a peaceful living space by offering high
          elevates the retail experience at DownTown.  CENTRES HAS TRANSFORMED THE   living standards in their residences and ensuring
           “We set out with the goal of creating a   CITY’S ENTERTAINMENT CULTURE   maximum structural integrity in Türkiye, a
          harmonious brand mix that caters to the diverse   AND HABITS WITHIN A YEAR.”  country prone to earthquakes.
          needs of every budget, all centred on accessible   Ahmet Atış,           “The integration of these serene residential
          luxury. By curating renowned restaurants   CEO of Atış Group           areas with entertainment and lifestyle centres has
          and high-quality consumer brands, we have                              transformed the city’s entertainment culture and
          developed a comprehensive and satisfying range   city, it also hosts the largest entertainment   habits within a year. Once offices are included in
          that encompasses shopping, dining and cultural   area for children and adults. With open-air   this space, we will demonstrate that life, home,
          events, offering a complete and enriching   concerts held in its square, Downtown always   entertainment and work can all coexist without
          experience for all,” highlights Atış.  has something  to offer for socialising and   being too far apart from one another.”
           Alongside more traditional retail, the scheme is   entertainment, making it a lively hub for all.  From the outset of DownTown Bursa, Atış
          home to a host of experiential retail activations.   Bursa is a city known for its unique   set out with the goal of changing the city’s
          For example, in their distinguished patisseries,   contributions to Turkish cuisine, including its   habits  and  bringing  a  fresh  new  vision to  the
          cake workshops are available; while clothing   special kebabs, desserts and dönor varieties   area. Now, when Ahmet and the team look
          stores offer personalised product experiences and   and for Atış Group, dining is the most important   back, they can see that the city has embraced
          restaurants provide a blend of DJ performances,   part of the retail experience.  DownTown as a new, high-quality location.
          dance and artistic events. On the topic of   “This is why we have given as much attention   “Another success has been our investment
          immersive retail, the CEO explains that they are   to our dining destinations as we have to our   funds. From the moment we launched the real
          conducting R&D with the support of the software   brand mix. We have dedicated significant   estate funds for DownTown Bursa, there has been
          team at Atış Group, to create new experiences   spaces to desserts, coffee shops, fine dining,   immense interest and in just half a year, it became
          that engage consumer’s other senses.  fast food, traditional cuisine, international   Türkiye’s  most  preferred  and  largest  real  estate
           Aside from retail, DownTown offers a   flavours and on-the-go snacks. Unlike similar   investment fund. All of these achievements are a
          spacious living area, centred around the   destinations, the fact that we have allocated the   source of great pride for us as we look forward to
          country’s largest show fountain. Located at   most space to food and entertainment areas   the future of DownTown Bursa,” Atış concludes.
          the intersection of all the major roads in the   within our rentable area makes DownTown a   www.downtownbursa.com


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