Cityland Mall

Cover Story – Issue 125


Poised to be a well-rounded shopping destination that will pioneer a new trend in family entertainment, Cityland Mall is set to be a destination where superior retail experience will meet ecological preservation. Here, RLI catches up with Fahimuddin Sharfuddin, CEO and Board Member of Cityland Group to discuss how the project is progressing and what we can expect upon opening…

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Due to open next year, the development of Cityland Mall is on track to delight and amaze, with structural, civil, foundation and rebar works continuing across all areas of the site. The unique interior of the single-level shopping complex will consist of six thematic pavilions, each displaying a distinct global culture and design style that represents the cultural diversity of the UAE, the six pavilions are Europe, Indo-Asia, Arabic, Pan America, China and Africa. “The planning team for the mall have utilized these areas to create distinct retail districts highlighting entertainment attractions, sports and sporting wear, fashion boutiques, accessories, home furnishing, everyday essential services and shops, including an almost 100,000sq ft Carrefour hypermarket,” explains Fahimuddin Sharfuddin, CEO and Board Member of Cityland Group.

“This will be the first time that a large-sized open-air garden has been conceived within a mall, and this one-of-its-kind destination will seamlessly blend retail satisfaction with health and wellness.”

Fahimuddin Sharfuddin, Chief Executive Officer and Board Member, Cityland Group.

The 1.13 million square feet of retail space will be dedicated to trendy home furnishing stores, electronic outlets, and cosmetics shops as well as personal and banking services within its more than 350 outlets. Almost 50 per cent of the total leasable area will be taken by popular fashion outlets; whilst 27 per cent is assigned for a wide variety of retail and service outlets and 10 per cent is being set aside for entertainment features. The final 15 per cent is to be used for restaurants and cafes, the largest share dedicated to any mall in the region. The top attraction however, is not this incredible offer; it will instead be a 200,000sq ft open-air garden, labelled ‘Central Park’. “This will be the first time that a large-sized open-air garden has been conceived within a mall, and this one-of-its-kind destination will seamlessly blend retail satisfaction with health and wellness,” explains Fahimuddin.


A WORLD OF RETAILTAINMENT

A unique selling point for the project, the Central Park will be a breathing testament to nature’s rich biodiversity showcased through unique attractions such as a mini version of the famed Miracle Garden, a mini water park for children, a 300-year old ancient tree garden, 360-degree rooftop garden, and a cluster of restaurants and al fresco dining options overlooking the soon to be iconic view. “We have carefully planned a mix of international cuisines and operators that will appeal to the cosmopolitan Dubai resident and tourist market. The combination of 25 restaurants circling Central Park will become a must visit attraction for over 200,000 local residents of Dubailand,” says Fahimuddin.

“Through the innovative and never-before-seen mall project, we would like to highlight the importance of green spaces in communities and urban localities.”

Fahimuddin Sharfuddin, Chief Executive Officer and Board Member, Cityland Group.

Central Park will also feature a 3,000-seat amphitheatre that will provide a dynamic setting for performing arts throughout the year and a 500m jogging track to promote a healthier lifestyle. This core, nature-driven centre of Cityland Mall can accommodate 7,000 visitors at any given time. One of the highlights of both the mall and the park will be the use of flexible components that can be replaced and transformed quickly. Each section within the garden will feature a different theme, design, texture and components that add to the element of serendipity one will feel strolling through the garden.


For the full article, please see the July/August 2017 issue or subscribe here