FEEL THE COMFORT
Greyder is a brand that prioritises footwear fans through all
its collections and continues its brand journey independently
with its own standards and styles. Here, RLI takes some
time to speak with company CEO Ismail Kavlu about the
company’s upcoming international expansion.
With 60 years of experience, Greyder
has grown to become one of the most
favoured brands with its footwear models
which enable individuals to make their
own choices when it comes to shoes.
Over the years the brand has created its own innovative
style which has seen them become one of the most
respected brands in Turkey as well as the world with its
innovative store concept, eye-catching designs, stylish
supplementary products and remarkable models which
make their mark in every season.
Today Greyder has over 480 points of sale around the
world with 100 concept stores in Turkey.
Outside of Turkey
the company has a selection of 23 stores in international
markets such as Azerbaijan, Iran, Kosovo, Oman, Iraq ,
the Kingdom of Saudi Arabia, Uzbekistan, Kyrgyzstan,
Kazakhstan and Russia. These stores are either already
open or are planned to launch in the coming months.
“As a well-known brand we continue our investments
as we always have but in the last 12 months we have
specifically focused on international expansion. Our store
concept is really different from others already but we’re
always trying to create the best for our customers,”
explains company CEO Ismail Kavlu.
The company has continually produced quality shoes
for many years and its customers buy the products on a
regular basis because they know the products are very high quality,
comfortable and durable with an affordable price. In recent years
the company has built up its fashionable and trendy collections,
allowing customers to follow casual trends and perhaps branch out
from the expected shoes models in store.
Greyder is in the midst of international expansion and two of
the most recent store openings for the brand were back in March,
when in the space of just three days, a store was opened in Skopje
in Macedonia and then one in St. Petersburg in Russia.
As part of this international expansion, additional markets that
are under consideration are Estonia, UK, Germany, Ukraine, Spain,
Italy, Morocco, Greece, Norway, Sweden, Austria, Hungary, South
Africa and the UAE.
So what is in the development pipeline for the next
“Our customers have been satisfied with Greyder collections.
But now we would like to focus our efforts on kid’s collections.
We aim to bring the trends to the forefront in the kid’s collection
and we want to combine this with casual fashion. We also aim to
increase the awareness of the kid’s category we have just entered,”