Boutique Luxury Redefining Retail Experience
First opening in Knightsbridge in 1831, Harvey Nichols has led the way in sourcing the most desirable and cutting-edge designer brands. Here, RLI sits down with Daniela Rinaldi, Co-Chief Operating Officer and Barry Tallintire, Group Property & Facilities Director to discuss the re-imagining of its flagship store and what’s next for the company. Recognised in the UK as the premier luxury fashion retailer, Harvey Nichols is internationally renowned for its expertly edited fashion and beauty merchandise, premium food and wine offer and award-winning restaurants. Offering the ultimate fashion experience, Harvey Nichols stores are the place to be. Displaying exclusive, niche and established labels alongside accessible everyday collections, customers can find everything they need for their wardrobe in one location. The company currently operates eight stores across the UK and Ireland, with locations in London, Manchester, Birmingham, Leeds, Bristol, Edinburgh, Dublin and its very own dedicated beauty only store Beauty Bazaar in Liverpool. In addition to these, seven stores are in operation overseas with two in Turkey in Istanbul and Ankara, two in Hong Kong, and a store in Riyadh, Dubai and Kuwait respectively. What sets Harvey Nichols apart in the crowded market of department stores is its viewpoint that it sees itself as a large boutique as opposed to a small department store. “Size is our benefit and it allows us to execute everything we do with great precision and offer a greater customer journey,” explains Daniela Rinaldi, Co-Chief Operating Officer. “Our impeccable service levels on offer throughout the business is very much in-line with this larger boutique proposition.” In recent years the company has put significant time, energy, and investment into the redevelopment of its flagship store in Knightsbridge. In creating a very warm, very open and very contemporary luxury environment, the store has seen significant footfall growth, with numbers comfortably ahead of the rest of the market, and at its peak even reaching ten times the market growth. Traditionally beauty halls around the world all look very similar, so in redesigning the ground floor of the Knightsbridge store Harvey Nichols decided to create an environment that made the space immediately recognisable as a Harvey Nichols space, offering the business a newness in the last 12 months and allowing them access to launches that seemed previously unattainable, the prime example of this being the launch of Fenty Beauty by Rihanna.