INSPIRING A GENERATION
INDOCHINO IS A BRAND AT THE FOREFRONT OF MEN’S FASHION, MAKING IT SIMPLE FOR MEN EVERYWHERE TO PURCHASE THE VERY BEST IN MADE-TO-MEASURE AT AN AFFORDABLE PRICE. HERE, RLI SPEAKS WITH CEO DREW GREEN TO LEARN MORE ABOUT THE ORIGINS OF THE BRAND AND ITS INTERNATIONAL EXPANSION PLANS.
Currently revolutionising the sector, Indochino has grown to become one of the largest madeto- measure menswear brands on the market by providing gentleman across the world with high quality suits and shirts that allows them to exude confidence and create their own personal style.
Not satisfied with the status quo, the company embraces change and encourages unconventional thinking and creativity, and its multi-channel customer experience allow men to order their garments online, via mobile or in-person at its growing number of showrooms across the US and Canada.
“We currently operate 27 showrooms after opening seven so far this year,” explains Drew Green, CEO of Indochino. “We have another nine in production and will have 36 stores operational by the end of fiscal 2018. Eight of these are in Canada with the rest spread across the US.” In recent years the brand has been growing at an exceptional rate, with a compound annual growth rate of 48 per cent since 2015, a fact highlighting that customers are engaging with the brand online and in physical locations. The company has evolved by adopting a large and strategic retail vision that began three years ago with the introduction of its omni-channel presence.
A digitally native brand that was sold online for many years, the brand’s awareness has increased exponentially with the opening of showrooms and the combining of online and offline sales points. Expansion is currently top of the agenda for Indochino, with a store opening in Scottsdale in Arizona just a few weeks ago. Before this a new location opened in Denver which has to date had nothing but great success. Before these two openings focus was on the state of Texas, with new stores opening in Houston, Dallas and Austin.