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New Bulgari join luxury line-up at Paris CDG

The 60sq m store – inspired by Peter Marino’s latest concept for Bulgari – makes use of ancient marbles along with other precious materials paying homage to the brand’s DNA and heritage.

This opening is the first of numerous new developments for Bulgari worldwide and 2019 will be a ‘significant year for Bulgari and especially for the iconic B.zero1 jewellery collection celebrating its 20th anniversary’, insists the brand,

“On this occasion, Bulgari boutiques in Paris airport welcome travellers to discover the exclusive anniversary collection: the reissue of the original 1999 5-band ring edition, the boldest B.zero1 iteration,” adds Bulgari.

“Through Bulgari’s ingenious Tubogas method, the long, thin strips are wrapped and interlocked without any soldering, and then capped at the top and bottom with flat rings emblazoned with the BVLGARI BVLGARI logo.

Roberto Marino, Travel Retail Director of Sales and Marketing at Bulgari says: “Inspired by the Colosseum, Rome’s most magnificent monument, Bulgari captured the amphitheatre fluid geometry and developed in 1999 a first-of-its-kind technique that winds traditional Tubogas into a new type of spiral defying convention with universal appeal.

Guy Bodescot, SDA Chief Executive Officer also adds: “Our strong and long-term partnership with Bulgari and Paris Aéroport, guided by the excellence in service and expertise is key to success and offer our customer an ultimate Parisian shopping experience through a complete and transversal customer journey in the Paris Airport shopping area.”

Pascale Rebardy, Senior Category Manager for Fashion and Accessories at Paris Aéroport continues: “This fifth boutique located in the very heart of Terminal 2E hall L is embodying Paris Aéroport commercial strategy which is focused on a continuous upgraded shopping and service experience.

“In this respect, the concept developed by Peter Marino for Bulgari is a perfect illustration of this purpose: a particular sense of place to create a unique and exceptional atmosphere.”

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