The opening of Zsar Outlet Village exceeded all expectations

Zsar Outlet Village
Zsar Outlet Village

Zsar Outlet Village, the first Outlet centre in Finland, celebrated its opening during last weekend. More than 20,000 guests visited the centre, and Zsar’s brand partners reported huge success in sales.

Zsar’s brand partners include e.g. adidas, Armani Outlet, Bagatt, Braccialini, Ecco, Flavio Castellani, Guess, Hugo Boss, Iceberg, Kappa, Le Creuset, Lindt, Liu Jo, Nordic Beauty Concept x Lumene, Osprey London, Racoon, Reima, Roberto Cavalli and Sun Fashion Lab.

RETAILERS MULTIPLIED THEIR SALES COMPARED TO EXPECTATIONS

Some of Zsar’s brand partners reported of doubling or even tripling their budgeted sales during the opening. On average, sales densities more than doubled the European average level.

VISITOR FEEDBACK HUGELY POSITIVE

“We’ll definitely come back”, said many of the customers wandering the malls, being positively surprised at the brand offering, architecture and Christmas athmosphere at Finland’s first Outlet Centre.

PARKING PLACE FULL ALL WEEKEND, BUSES FROM ALL OVER FINLAND AND RUSSIA

Cars from various parts of Finland, Russia, Estonia and even Ukraine filled the car park during the weekend. There were several buses from all over Finland and Russia, as well as Asian tourists flocking to Zsar.

GROUND HEATING OF STREETS WORKING

The ground heating in the streets was put to the test on Sunday as it was snowing from the early morning and much of the day. The streets were clear of snow for visitors at all times.