Lust’s urban fashion reaches the north of the country with the installation in Monterrey of a pop-up store located inside the Punto Valle shopping centre, one of the most important complexes in the Monterrey capital.
“For Lust Mexico it is very important to reach a market like Monterrey, we love the city very much because it has a very defined identity and the public is very aware of fashion, avant-garde and streetwear issues, we are happy with this great step that we have given and grateful to the people of Monterrey who have made us feel at home,” shares Camilo Méndez, CEO of Lust in Mexico.
As announced through a statement, brands such as as Adidas, Nike, Jordan, Reebok, Puma, FILA, Converse, New Balance, Champion, Salomon and Vans, among others will have exclusive releases within Lust Monterrey, they will also present exclusive collaborations for the Monterrey pop-up store.
Established as the largest limited sneaker store in Mexico, Lust also has a presence in the country’s capital with two stores located in Presidente Masaryk and the Roma neighbourhood, as well as two stores in Guadalajara inside the Andares shopping mall and on Vía Libertad. The multi-brand chain reaches the rest of the country through its own online store.

