The restaurant and store will open at Serravalle Designer Outlet, joining the Group’s growing portfolio of local and international food and beverage brands.
Europe’s leading owner, developer and manager of designer outlets, McArthurGlen Group, today announces the planned opening of the first outlet destination for Eataly’s concept. Opening its doors at Serravalle Designer Outlet near Milan in summer 2023, the store will enhance McArthurGlen’s growing portfolio of food and beverage brands, offering guests a place to Eat, Shop and Learn, all under one roof.
The driving force behind Eataly, which opened its first location in Torino, Italy, in 2007 and has since expanded to 46 sites across the world, is to provide a space that champions the best local producers. The new Eataly location at McArthurGlen’s Serravalle Designer Outlet is set to be no exception. Centre guests will be able to shop impressive displays of quality ingredients along with the best selection of iconic Italian products and a complete high-quality gastronomic experience, from caffè to pizza and an appealing restaurant offer of traditional Italian dishes.
A carefully curated and bespoke catering offer is key to creating a well-rounded and memorable day-out experience for McArthurGlen’s guests. The Group’s customer insight survey has shown that the food and beverage offer plays a critical role; visitors who engage with F&B tend to stay for 34% longer in its centres and spend 19% more on retail.
McArthurGlen’s Group Foodservice Director, Michiel Reuvers, said: “In our portfolio, Italy sees very high engagement with F&B – around 85 per cent of customers make a catering purchase – so it is really important that we keep refreshing our offering with new and interesting concepts.”
