Land Securities has announced that Missguided, the global fashion brand, has opened its first store outside of London last month at Bluewater, Europe’s leading retail and leisure destination. Situated on Bluewater’s lower Rose Gallery, the 16,200sq ft statement store has been designed by Dalziel & Pow. Using the retail space as an extension of Missguided’s online expression, stand-out permanent fixtures and seasonal installations bring trends and campaigns to life.
A strong product offering remains at the core of Missguided’s Bluewater store, with hundreds of new lines being added each week.
Social media also plays an integral part of the experience, blurring the lines between physical and digital whilst crediting a two-way conversation with the target customer, aged 16-35. A strong product offering remains at the core of Missguided’s Bluewater store, with hundreds of new lines being added each week. A specially designed shoe area, located towards the rear, acts as an in-store boutique where customers can browse the extensive offering. More specific ranges, such as the premium Peace + Love collection, are also available.