Specialising in the outlet industry since 1996, NEINVER is a leading company in the European outlet business and the market leader in Spain and Poland. RLI spends some time with Carlos González, Managing Director at NEINVER to discuss the portfolio and their position in the market.
The outlet sector has been the star performer in the retail industry over the last years, with highly consolidated outlet centres showing strong increases in customer traffic and sales. Due to their inherently experiential component, their value proposition is well suited to maintain its appeal in the new retail landscape, where the fight for consumers’ time is a reality. Carlos González is convinced of it. He is Managing Director of NEINVER, which currently operates a portfolio of 18 outlet destinations in six countries.
“Our outlet portfolio has showed excellent results in the past years driven by our intensive management model.” However, he explains that: “We can’t take the consumer for granted. Innovation to maintain a much curated experience adapted to consumer trends and expectations are vital today.” Indeed, the company has a proven track-record in increasing the value and the performance of each of its outlet centres, with an average occupancy rate of 97 per cent and many of them completely let.
Brands sales at its outlet portfolio rose by eight per cent during the first six months of the year. Maintaining a strong relationship with brands has always been a key priority for NEINVER, which has allowed the company to have over 600 brands, with some of them present in its entire portfolio. González explains that this is even more important today: “Thinking as retailers implies understanding brands’ needs and the factors that are shaping their relationship with consumers, including a more focused footprint and emphasis on experience.”
In order to continue growing its business, NEINVER’s strategy is focused on boosting centres’ performance through intensive management, investing in its current schemes and expanding its portfolio through selected opportunities. Its strategic alliances with first-class partners have become an additional path in this strategy. Neptune’s portfolio, its joint venture with Nuveen Real Estate, totals 15 assets including one centre under development. In June this year, NEINVER strengthened its leadership in the Polish market with the incorporation of its fifth outlet centre in the country, Silesia Outlet.
NEINVER’s portfolio is growing with two developments in place and the objective is to double its GLA in the next five years through new developments, acquisitions, expansions or management through third-part agreements. In autumn 2020, the company will open Amsterdam The Style Outlets, its first outlet centre in the Netherlands, which has already committed over 70 per cent of the GLA in the pre-leasing phase. Besides the new major development in Amsterdam, the company will open in spring 2021 a luxury outlet destination in the French Alps, its second outlet centre in the French market. Moreover, NEINVER has set up plans for the development of a retail park next to FACTORY Ursus in Poland.