DALLAS RETAILER IS HEADING EAST TO MAKE NEW YORK CITY DEBUT NEXT YEAR
Forty Five Ten, the Dallas-based luxury brand is headed East and will open its first store, a 16,000sq ft location at Manhattan’s Hudson Yards. Set to open in March next year, the upscale emporium will join the company’s existing stores across Texas and California. The design concept for the retailer’s Hudson Yards outpost was created in partnership with New York-based firm Snarkitecture. It echoes Forty Five Ten’s regard for the unusual design element. The multi-section store presents the brand’s evolving selection of emerging and pillar designers in women’s, men’s, home and beauty. The New York location will be the second largest for the brand, following its flagship in downtown Dallas, which opened in 2016. The 37,000sq ft, four-storey store features three retail levels and a top-floor restaurant and lounge. Museum-quality art is featured throughout the space. Founded in Dallas, Texas eighteen years ago, Forty Five Ten was acquired by Headington Companies four years ago back in 2014.
FAST-GROWING UNTUCKIT TO PILOT RFID IN FLAGSHIP
Founded online in 2011, the start-up Untuckit has grown from five stores at the end of 2016 to 25 locations at the beginning of 2018. A strong tech foundation that brings e-commerce style shopper analytics to its brick-and-mortar stores is also critical to Untuckit’s success. Now the brand is taking the next step, and has entered into a pilot at its flagship on Manhattan’s Fifth Avenue with Sato Global Solutions to optimise its store inventory through RFID and inventory visibility. It uses data collected by Sato’s RFID chips on men’s shirts, combined with RetailNext traffic counters and other in-store data points, to track which shirts are tried on, if the sizing fits and purchase information. The data allows Untuckit to identify the optimal merchandising mix.
MACY’S IS LOOKING TO GIVE MORE VARIETY TO SHOPPERS WITH THE HELP OF A POP-UP MARKETPLACE ON THE GROUND FLOOR OF ITS STORES IN SELECT LOCATIONS. THE DEPARTMENT STORE COMPANY IS TESTING A NEW MARKETPLACE CONCEPT CALLED “THE MARKET @ MACYS” THAT WILL GIVE SELECT SPACES TO A HANDFUL OF BRANDS TO PROMOTE OR SELL THEIR PRODUCTS. THE PROGRAM IS BEING PILOTED IN TEN CITIES, INCLUDING MACY’S HERALD SQUARE FLAGSHIP IN NEW YORK. THE BRANDS WILL PAY MACY’S A ONE-TIME FEE FOR THE SPACE AND THEY WILL RETAIN ALL THEIR SALES. THE MAJORITY OF THE BRANDS ON SHOW WILL BE UNIQUE TO THE LOCATION OF THE STORE IN QUESTION.
T-MOBILE LANDS ON THE VEGAS STRIP
T-Mobile is the newest attraction on Las Vegas’s iconic strip. The store, designed by Fitch from Columbus, Ohio, highlights T-Mobile’s diverse mobile device and service offerings. Featuring a glittering facade, the boldly-graphic store, accented with the brand’s signature magenta hue, uses high contrast finishes and dramatic lighting to help draw interest throughout the two-storey 9,000sq ft space. Customers can explore new products and accessories from audio to smartphones, T-Mobile services and also buy Vegasbranded gear. In addition, they can recharge at the store’s juice bar and take advantage of a complimentary mobile charger to use while visiting the store. The new T-Mobile store also has a concierge desk for recommendations on local hotels, shows and restaurants. Customers can also pick up tickets at the desk to events at the nearby T-Mobile Arena. Architectural services, including technical execution, were performed by AADF Architecture from Fitch’s Phoenix studio.
FOREVER 21 LAUNCHES NEW BOUTIQUE
Apparel retailer Forever 21 recently launched a new beauty boutique, Riley Rose, with stores opening in Glendale Galleria shopping centre in Los Angeles, The Shops at La Cantera, San Antonio and six more locations across the US. Design experts FutureBrand UXUS have created a unique and playful retail experience across the stores. Riley Rose is a one-stop shop, where customers can discover, play and explore cutting-edge products and trends within a unique store experience. The boutiques are a true lifestyle destination, featuring beauty essentials, interiors and accessories. The new Riley Rose spaces are wholly interactive and offer a contemporary take on beauty retail, with product trial opportunities, shareable moments, unique pop-ups and inthe-know staff on hand. Bringing the social media experience to brick-and-mortar, Riley Rose will also collaborate with social media influencer’s all-year round as a part of the stores many creative initiatives.