Premium footwear brand Kurt Geiger has opened its first flagship store in the West Midlands at the Bullring shopping centre in Birmingham.
Situated on the Mid-level East adjacent to Tommy Hilfiger and Calvin Klein, the 1,800 square foot shop stocks the brand’s full range of footwear collections including Kurt Geiger London, Carvela and KG Kurt Geiger.
Designed by an in-house team, the interior of the store features a clean aesthetic and muted colour palette to enable the products to be showcased on architectural, geometric structures.
Ross Warden, retail director at Kurt Geiger, said: “We are delighted to have opened our first flagship store in the West Midlands. The new store will showcase our full collection of shoes and accessories for women and men in Birmingham. With its location right in the heart of the city, Bullring was the obvious choice for our new flagship.”
The launch of the store follows the opening of a regional flagship for H&M Group’s latest fashion offer ARKET and a second UK store for new concept HUGO at the Bullring.
Iain Mitchell, commercial director at Bullring operator Hammerson, said:“The Bullring Estate has welcomed a host of premium international brands this year including ARKET, NYX Professional Makeup, HUGO and Morphe. Kurt Geiger’s opening is just in time for Christmas and adds to the strong fashion representation all under one roof.”