Lush opens Tokyo Tech Concept Store


After opening two concept stores in Milan and Berlin earlier in the year, British cosmetics retailer Lush has opened a third global concept store in Tokyo.

While the Italian and German locations opened with a focus on packaging-free cosmetics, the Japanese retail outlet, which kicked off trade on November 22, will specialise in selling Lush’s bath bombs.

Located in Harajuku, the tech-focused store will promote Lush’s best-selling bath bombs, as well as those new editions, and those known to be seasonal.

Across two floors, Lush will also add limited-edition bath bombs sold exclusively in the new shop. Inspired by Japanese culture, the bath products reflect the style of the district’s Harajuku fashionistas “with their vivid colours and imaginative outfits to mythical creatures such as nine-tailed foxes,” according to a press release from Lush.