Sony Interactive Entertainment Hong Kong Limited Singapore Branch (SIES) is collaborating with Sunway Pyramid on the first Play Everything Lounge by PlayStation® in Southeast Asia. The lounge will run until 17th February 2019 and will feature the latest PlayStation®4 games and PlayStation-related activities for mall visitors such as gaming tournaments, community engagement activities and unreleased game trials.
The proposition of having a diverse crowd for Sony to reach out comes in line with the mall’s drive to continuously engage shoppers by providing lifestyle experiences during their visits. Through this lounge, Sunway Pyramid hopes to attract gamers who would take advantage of the PlayStation experience.
The lounge also sets an example of how technology can be used to enable a different dimension of experience. There are two separate sections in the Lounge. One is dedicated to children-friendly games, whilst the other section is dedicated to gaming tournaments, community engagement activities and unreleased game trials. On the first three days of its launch, the Lounge has registered almost 1500 gamers who came to experience the game trial of Kingdom Hearts III.