Independent wellbeing retailer Windfall Natural has moved to a new site, and introduced a new store design as part of its plan to become an omnichannel leader in the sector.
Founder Daniel Hunt launched Windfall Natural in 1997, at a 18.5 sq m (200 sq ft) store On Turnham Green Terrace in London. The store has now moved to a 93 sq m (1,000 sq ft), which is located just 100m away.
The new store has been designed by Dalziel & Pow, and is intended as a flagship branch for the expanding brand. A new corporate identity has been designed by Barcelona-based agency Prisma.
The larger space allows Windfall Natural to offer an extended range, and to engage in more product storytelling while hosting regular events. It is planning to build on its local reputation and loyal customer base.
Housed in a prominent double-fronted unit close to Chiswick High Road, the traditional store exterior features silver grey awnings which frame an open view of the inviting interior. High stock levels create a visual impact and emphasise the store’s depth of knowledge, evoking the atmosphere of a traditional apothecary.
Spot lighting, using recycled industrial pendants, focuses on key product features, while plants add a softer element. Low-tech, personal communication uses handwritten blackboards and timber light boxes to help shoppers navigate.