Since 1896, NORDSEE has stood for unbroken passion, respect and pioneering spirit in dealing with the food of the ocean and its preparation. As the company continues its international expansion, RLI sat down with CEO Robert Jung to discuss exactly how the brand is looking to move forward.

Back in April 1896, a group of Bremen ship-owners and merchants founded the German steam fishing company NORDSEE on the initiative on Adolf Vinnen, Paul Barckhan, Wilhelm Oelze and Johann Friedrich Lampe. The company’s own fishing fleet began with just seven fish steamers and 16 fishmongers.

NORDSEE’s first ever sales counter opened in Bremen the same year, and the company has never looked back. Today there are 372 NORDSEE stores worldwide, with 315 in Germany, 33 in Austria and 24 additional units spread across many other countries which are predominantly in Eastern Europe. “Last year we really pushed the brand forward, rolling out our new store design, introducing new products and launching our new NORDSEE app and loyalty programme,” explains Robert Jung, CEO of NORDSEE. “Figures over the last 12 months show that our sales are growing and that the business is highly profitable, which will allow us to invest in even more development moving forward.”

A store that highlights this remodeling and new design scheme is situated in the Loom Bielefeld in Germany, a centre owned by NORDSEE’s partner ECE. Another key flagship location for the brand was the opening of its fourth store in the city centre of Vienna, in the Schottengasse.

The company’s key objective over the coming 12-18 months is to convert the company owned business into a franchise business in its home market of Germany as well as Austria. Internationally, NORDSEE is developing the brand in new markets and are currently looking for strong partners and operators interested in growth.