A Cutting Edge Experience
Since 1896, Pall Mall Barbers has been at the
forefront of male grooming and set the bar
for stylish gentleman in London for over 120
years. Here, RLI speaks with CEO Richard
Marshall who acquired the business in 2005,
to learn more about the company and where
it is heading.
A barber by trade, Pall Mall Barbers CEO Richard Marshall
began in the industry aged just 12, sweeping the barber
shop floor of Thomas Antony Hairdressing. Just four years
later he was winning awards before moving onto London to
work in Mayfair just off Savile Row when he was 21.
In 2005, an opportunity presented itself to acquire an old dilapidated
barbers shop in Trafalgar Square, then came the hard graft of full
working weeks, cutting hair Monday to Friday then renovating the
store on weekends. On one of these weekends Richard came across
an old business card with Pall Mall Toilet Saloon written on it; the rest
as they say… is history.
“Seven years ago I ‘retired’ from cutting hair which afforded me
time to work on the business and begin to understand how business
works instead of trying to combine hair cutting with book balancing,”
explains Marshall. “Instead of the one store we began with, we now
operate seven and we’re opening at the rate of one a year, and each
one is becoming bigger and better as we learn how to expand,
progress and improve our process.”
In August the company will launch its first location in the US after
two years of negotiating, finalising the leasing and fit-out.
barber shop will be located in the prestigious Rockefeller Center in
New York City. The product was first launched in the US at the NY
NOW trade show a couple of years ago, where it was the bestselling
men’s grooming product on display and was very successful. Going for
a walk one day, Richard discovered a space was available in Rockefeller
Center. Two years of hard negotiations and multiple hurdles have
followed, but now this American dream is almost a reality.