Benoy

Design Profile – Issue 113

RLI caught up with Jamie Webb, Divisional Director at Benoy, the international Architecture, Masterplanning, Interior and Graphic Design firm to discuss the Benoy offer. Webb joined the business last year to bolster the practice’s Residential and Mixed-use portfolio.

When reflecting on the past 12 months, Webb said that he finds Benoy “refreshing, positive and stimulating and it feels good to be part of a team that offers such a distinct approach to design and service.” Webb pointed out that he is looking forward to combining his creative style and proven international experience with Benoy’s commercial know-how and expertise to design – and ultimately deliver – projects anywhere in the world. “I’m delighted to have joined Benoy at such an exciting time, particularly as we begin to evolve our global portfolio.”

“Refreshing, positive and stimulating and it feels good to be part of a team that offers such a distinct approach to design and service.”

Jamie Webb, Divisional Director, Benoy

As the practice moves forward, Webb will also be looking to strengthen Benoy’s offer in the London market. RLI asked what, in his opinion, is Benoy’s most important investment over the past 12 months? “In one word, design,” he said. Investment in design is fundamental to Benoy’s ongoing success and 2015 saw a real increase in emphasis across the entire practice. Benoy has always nurtured its creative talent across all levels and the recruitment of people such as Webb is certainly proof of this enhanced focus. With the recent appointment of a Global Director of Talent, Penny Illston, it is clear that Benoy is keen not just to recruit but also retain and promote its team.

AN ENHANCED OFFER

Benoy has also invested in people, training and hardware to create a global BIM Team. Headed by Andrew Tape, Senior Associate Director, the company believes that going forward, BIM will be critical in delivering projects better, quicker and more efficiently. Resorts World at NEC, a new leisure and entertainment centre in Birmingham, was delivered successfully with BIM. Over the years Benoy has enjoyed tremendous success, particularly within the Retail and Mixed-use sectors but looking ahead, the practice is set to evolve its offer further; its proven skillset in placemaking is enabling the company to enjoy success in new sectors and regions. As clients seek to invigorate their existing portfolio and ultimately provide more interesting destinations, Benoy is changing the dynamics of a typical mixed-use development. The team’s appreciation of commercial diagrams, operators and tenants, along with its understanding of the ingredients that make positive places, enables it to create environments that are more than just buildings. Benoy’s ability to recognise opportunities for added value, additional use and investment, maximises every element of a space and results in enhanced aesthetic and commercial value.

“I’m delighted to have joined Benoy at such an exciting time, particularly as we begin to evolve our global portfolio.”

Jamie Webb, Divisional Director, Benoy

Benoy has developed a strong reputation in retail-led and mixed-use markets where the practice has completed a significant number of projects. As clients begin to redefine their brief, Benoy has seen a shift in its own portfolio; it is starting to reflect a more residential-led typology. The company’s expertise in combining global, and perhaps more specifically east-to-west, thinking offers clients an approach that draws from experience gained from delivering some of the world’s most dynamic, mixed-activity destinations. One example is Ion Orchard in Singapore, an award-winning development that combines a 54-storey, luxury residential tower, retail centre, leisure deck and art gallery. Another is Supernova; located in Noida, North East India and currently on site, a pioneering mixed-use development that will blend green living with modern convenience.


For the full article, please see the February 2016 issue or subscribe here