Etele Plaza

Shopping Centre Profile – Issue 119


The most significant retail project currently under development in Budapest, Etele Plaza will provide the largest variety of shopping and entertainment facilities in its catchment area when it opens in Q4 2019. RLI talks to Futureal CEO Tibor Tatár to learn more about the centre…

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Being developed by Futureal in the southwest of Budapest, the upcoming Etele Plaza is strategically placed at Budapest’s newest and largest public transport hub. The outstanding location is next to two major highways and six different hubs which include regional, national and international train services, along with one metro, three tram, 27 bus and 23 coach lines. All of these will combine to support over 165,000 passengers per day. Construction on the project will commence in the first half of next year. Leasing within Etele Plaza is progressing well, commercial terms have already been agreed with many anchor tenants and negotiations for the remaining anchor stores and other retailers are underway. “The emphasis at Etele Plaza will be on popular fashion and the centre will feature a varied mix of international and local brands,” says Futureal CEO Tibor Tatár. “We are in discussions with brands that are not yet present in the region and we are hoping to sign all anchors before the end of April next year.”


[cs_uafc_testimonial uafc_testimonial_googlefonts=”Lato” uafc_elements_preset_testimonial=”uafc_elements_preset” uafc_testimonial_icon_image_width=”200px” uafc_testimonial_icon_image_height=”200px” uafc_testimonial_icon_image_border_radius=”100%” uafc_testimonial_text_align=”center” uafc_testimonial_icon_line_height=”normal” uafc_testimonial_icon_font_size=”40px” uafc_testimonial_icon_position=”none” uafc_testimonial_author_color=”hsl(0, 0%, 7%)” uafc_testimonial_author_text_align=”center” uafc_testimonial_author_position=”after_content” uafc_testimonial_enable_author=”true” uafc_testimonial_icon_border_color=”hsl(0, 0%, 100%)” uafc_testimonial_icon_border_radius=”0px” uafc_testimonial_icon_border_style=”none” uafc_testimonial_icon_border_width=”0px” uafc_testimonial_icon_bg_color=”hsla(0, 0%, 0%, 0)” uafc_testimonial_icon_color=”hsl(137, 89%, 21%)” uafc_testimonial_image=”https://www.rli.uk.com/wp-content/uploads/Adrian-Griffiths.png” uafc_testimonial_icon=”android” uafc_testimonial_icon_type=”image” uafc_testimonial_enable_icon=”false” uafc_testimonial_author_font_size=”20px” uafc_testimonial_author_name=”Tibor Tatár, Chief Executive Officer, Futureal ” uafc_testimonial_author_line_height=”40px” uafc_testimonial_type_data=”content” uafc_testimonial_data=”general” uafc_testimonial_letter=”<p style="padding-left:2em;padding-right:2em">“The emphasis at Etele Plaza will be on popular fashion and the centre will feature a varied mix of international and local brands.”</p>” uafc_testimonial_color=”hsl(209, 55%, 20%)” uafc_testimonial_size=”24px” uafc_testimonial_line_height=”25px” uafc_testimonial_margin=”1em 0px 20px” uafc_testimonial_padding=”1em” uafc_testimonial_icon_margin=”5px 20px 5px 10px” uafc_testimonial_icon_padding=”0″ uafc_testimonial_bg=”color” uafc_testimonial_background_from_color=”hsl(205, 100%, 76%)” uafc_testimonial_background_to_color=”hsl(247, 100%, 76%)” uafc_testimonial_background_gradient_start_pos=”28%” uafc_testimonial_background_gradient_angle=”180″ uafc_testimonial_background_color=”hsla(0, 0%, 100%, 0.7)” uafc_testimonial_bg_image=”https://www.rli.uk.com/wp-content/plugins/ultimate-addons-for-cornerstone/assets/images/background3.jpg” uafc_testimonial_bg_repeat=”repeat” uafc_testimonial_bg_position=”center center” uafc_testimonial_bg_size=”cover” uafc_testimonial_border_width=”0px” uafc_testimonial_border_style=”none” uafc_testimonial_border_color=”hsl(116, 49%, 67%)” uafc_testimonial_border_radius=”5px” uafc_testimonial_enter_animation=”fadeInUpBig” uafc_testimonial_enter_animation_offset=”100″ uafc_testimonial_enter_animation_duration=”300″ uafc_testimonial_enter_animation_delay=”0″ uafc_testimonial_loop_animation=”none” uafc_testimonial_loop_animation_duration=”1000″ uafc_testimonial_loop_animation_delay=”1000″ uafc_testimonial_background_gradient_end_pos=”100%”]

In addition to three floors of retail, Etele Plaza will have a strong focus on leisure elements. The scheme is set to feature a food & beverage court, a multiplex cinema, a chill-out lounge, a roof terrace and an indoor and outdoor adventure park for children. It is this selection of offer which means that once completed, the project will bring the largest variety of shopping and entertainment to the area of Újbuda. “The centre will have local and regional appeal due to its location. The primary catchment will have a brand new shopping destination on their doorstep whilst people living outside of Budapest will be able to access the centre easily, either by public transport or road,” explains Tatár.

 

Concept-designed by Chapman Taylor, the seven-level building with modern and efficient architecture will feature 1,200 parking spaces, including VIP parking and more than 200 extra-large family spaces. The building will feature a minimalistic and modern design, paying particular attention to the materials used to make the building as energy efficient as possible, minimising future operational costs for tenants. “All the functional details of Etele Plaza have been designed with sustainability in mind, from the use of district heating and the energy loop system, to the free cooling and water management. When built, Etele Plaza will be the most environmentally-friendly shopping centre in Hungary,” says Tatár. The new scheme will be completely integrated into the surrounding neighbourhood. Architecturally, the large elegant structure will deliver a new focal point to the area with its gemstone-inspired shape and the ground floor will welcome the daily flow of commuters travelling into the city.


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To ensure the centre remains innovative and relevant before its opening, Futureal Group continuously keep up-to-date with current and future trends so they are ready to integrate them into the building as well as the tenant mix. The centre will be introducing for the first time into Budapest double-height shop windows for its tenants with double-decker units. Anchor stores within the project will also have larger units allocated to them compared to other local shopping centres, enabling the tenants to display their full product range. The use of technology within Etele Plaza will be intended to make shoppers’ lives easier; assisting them with their orientation within the centre as well as in the car parking areas. Loyalty programmes will also be on offer at the centre. So along with its strategic location outside of the Budapest congestion zone and internal commercial design, what will drive the success of the centre upon opening? “The welcoming atmosphere and affordable retail mix aimed at various customer segments, and well-designed common areas will provide shoppers with an enjoyable shopping experience,” explains Tatár.


For the full article, please see the November 2016 issue or subscribe here