AN INTERNATIONAL AND OMNI-CHANNEL FAST FASHION WOMENSWEAR BRAND, QUIZ SPECIALISES IN OCCASION, EVENING AND CASUAL WEAR AT FANTASTIC VALUE. RLI TAKES SOME TIME TO SIT DOWN WITH THE COMPANY CEO TARAK RAMZAN TO DISCUSS WHAT'S NEW WITH THE BRAND AND WHAT THE FUTURE LOOKS LIKE
Founded in 1993 and headquartered in Glasgow, QUIZ delivers a unique proposition that makes fashion forward females look glamorous and feel ahead of the curve. Fast fashion is in the brand's DNA, and its buying and design teams constantly develop new product ranges to ensure the latest look at great value. From humble beginnings, QUIZ has grown into an operation that currently trades from over 300 outlets including standalone stores, department store concessions, franchise stores, wholesale partners and international online partners in over 20 countries. In the UK & Ireland the group operates 80 stores and 165 concessions and its trading partners include Debenhams, Next, House of Fraser and Zalando. The group's international franchise outlets are mainly located across the Middle East and Far East regions including Singapore and Malaysia. The brand has recently successfully launches in the US and is also growing its European operations. "2017 was a transformation year for our brand," says company CEO Tarak Ramzan. "In July we completed a successful IPO and the company's growth and expansion has continued at great pace as we deliver excellent progress against our ambition for QUIZ to become a leading international omni-channel fast fashion brand." In recent years the QUIZ brand has grown in awareness which reflects in the increasingly effective marketing activity that the company is undertaking., Activities include the extension of new product categories, which include Curve and Bridal, as well as the soon to be launched QUIZMAN.