Experience The Extraordinary
Founded by American entrepreneur Harry Gordon Selfridge back in
1909, Selfridges is widely regarded as the first example of a modern
department store. Here, RLI speaks with Managing Director Anne Pitcher
to find out the latest in-store innovations and assess what comes next for the company.
Selfridges is a unique global destination for the latest in
designer and contemporary fashion, beauty and lifestyle, a
place where the world’s most covetable brands combine with
the most extraordinary customer experiences and events to
create a retail environment like no other.
The legacy of founder Harry Gordon Selfridge – famous for
revolutionising practically every aspect of retail – is one that lives
on to the present day as the store continues to deliver a shopping
experience that promises to constantly surprise, amaze and amuse
“There are several elements which together combine to
making Selfridges stand out and deliver the unique spirit which
resonates so much with our customers,” explains Anne Pitcher,
Managing Director of Selfridges.
“Crucially, it is the strength of the Selfridges community – from
customers and brands to creative and business partners – that
keeps us at the forefront of our industry, involving everyone as
much as possible in conversation, collaboration and innovation.”
Selfridges currently operates four stores across the UK and an
international website that delivers within the UK and to over 130
countries around the world, whilst trading in eight currencies.
In recent years the company has resolutely put sustainability at the
core of everything it does as it looks to inspire its people, partners
and customers to respect the environment, buy responsibly and
champion sustainable products which contribute to healthy and