Premium grilled sandwich chain, The Tosti Club already features an instore food-to-go offering at SPAR stores in Arnhem and Zwolle.
With this acquisition, SPAR is growing its market share in the foodservice industry considerably. According to SPAR Netherlands CEO John van der Ent: “The acquisition of The Tosti Club is a logical step to speed up our food service business and to further enhance the convenience offering at SPAR stores. The Tosti Club’s sandwiches are of high quality, and they are also a typical Dutch product. They may well become one of our signature products.”
SPAR’s convenience proposition responds to changing consumer behaviour. While people used to have three meals a day, smaller meals are now being consumed six times a day: breakfast, lunch and dinner with three moments for a snack in between.
“The various ingredients that are used for Tosti Club’s sandwiches make it easier for us to improve our lunch and evening meal offering. We want our customers to experience the same convenience in shopping for their evening meals as they already do for breakfast and lunch,” says John van der Ent.
SPAR intends to roll out The Tosti Club within its store portfolio but also develop other foodservice concepts. According to John van der Ent, SPAR has already acquired considerable experience with the grilled sandwich module at SPAR stores in Zwolle and Arnhem over the past years.
